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Innovation City

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The GSMA represents the interests of mobile operators worldwide and Mobile World Congress (MWC) is their flagship event. GPJ have partnered with them to deliver their stand at MWC, Barcelona for 7 years.

Moving the creative on through the years from a Connected Room, to a Connected House, then Connected City and forward to the Innovation City of 2018, we continually redesigned the space to best demonstrate the GSMA member’s key features and products. Most recently creating an environment that stood apart from the modular exhibition framework and creating an urban piazza that provided a connected and collaborative flow. Creating an environment that was representative of the digital mobile world it was showcasing.

An estimated 30,000 attendees visit the GSMA Innovation City and witness demonstrations from the likes of Google, Cisco, AT&T, KT Corporation, Sierra Wireless and the GSMA programs. These compelling activations and engagements make ‘Innovation City’ the first port of call for much of the world’s media. Over the years it’s been featured as The Guardian newspaper’s number one space to visit, and acted as the broadcast hub for CNN, Sky and the BBC.

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