ARF: Always-On Shopping?

Marketing research group The Advertising Research Foundation has a new study out that finds consumers are being influenced by social media interaction with brands to the extent that we may be moving to an "always-on" shopping mentality. One interesting conclusion the group comes to: social media is widening the circle of those we trust to help make smart decisions. Thought exercise for marketers: how do you measure your customers' trust in your brand?

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