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Beck's 360-Degree Online Experience

Beck’s “Hello/Again” collaboration with Lincoln and director Chris Milk is truly inspiring. They’re giving online viewers the ability to experience a Beck performance of David Bowie’s iconic “Sound and Vision” from several vantage points and to enjoy the sound from any and every seat in the house. A rich, real-time viewing and interactive experience. Extra points for artist/message alignment; this creative revisit of a Bowie classic is consistent with Lincoln’s campaign effort to reintroduce the iconic auto brand totally reimagined. (Warning: bandwidth intensive).

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