If you're a New England-area marketer we've got a special treat for you this June: every year we do a blowout event with the American Marketing Association to kick off the summer featuring speakers you normally wouldn't hear from tackling big ideas that we think are cool. This time around we are planning something totally new - a moderated panel that combines three separate events into one event headlined by some of the top experts in their field plus some marketers putting those ideas to work for their brands.
The three big ideas? Neuromarketing, DIY marketing (non-traditional brand building) and Big Data. You'd have to travel all over the country to get access to all this, and even then you wouldn't see a lineup this fun: one of the expert minds behind Snoop Lion's (formerly Snoop Dogg) entertainment marketing juggernaut, a top expert in neuromarketing and one of the minds behind Gillette's awesome "Smell Like a Man, Man" campaign for Old Spice and the current marketing for the Venus brand. All in one place, at one time. Sweet.
Check out the event and register via the link below.