Driving the Industry Forward

Gone in 60 Seconds

So go ahead, create your commercial, but set it up with experiences, and follow it up with engagement. Otherwise, the value is largely gone in 60 seconds.

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Hands-On vs. Minds-On

One of the things we talk about a lot at GPJ is getting our clients' audiences not just hands-on with the product or service, but to ultimately get them “minds-on”,...

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ARF: Always-On Shopping?

Marketing research group The Advertising Research Foundation has a new study out that finds consumers are being influenced by social media interaction with brands to...

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