Driving the Industry Forward

Gone in 60 Seconds

So go ahead, create your commercial, but set it up with experiences, and follow it up with engagement. Otherwise, the value is largely gone in 60 seconds.

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NAIAS Sets the Pace

With the show only weeks away, GPJ's Chris Murphy weighs in on how the Detroit Auto Show evolved to help auto brands bring their best game to create buzz, engage...

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MIT’s Mood Meter

To celebrate MIT’s 150th anniversary, the renowned Media Lab rolled out a cool installation called the “Mood Meter” that analyzed the facial expressions of passerby’s...

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