Most event agencies view technology as simply an execution-based tool. We take a much broader, multi-dimensional approach. We believe event technology should improve your ability to manage an event while enhancing and extending the attendee experience and do it at a reasonable price.
It should also work before and after the event to give you better insights into your audiences, promote attendee-level collaboration, drive attendees to self-serve everything from content to networking and community development, and ultimately, enable you to craft more targeted, value-add experiences that result in better business results.
At George P. Johnson, we partner with Active Network to provide:
- Event Marketing Technology that is rooted in meaningful engagement
- Consulting and Project Management that puts your attendee experience and brand at the center of planning
- Event Management Technology that connects you with important audiences while maximizing your investment
- Software and Mobile Strategies that streamline activities and facilitate ongoing attendee conversations
When you sit down with our award-winning team, we bring all of our strategy, experience design, marketing, audience development and event expertise to the table. We mingle best practices in marketing with the leading software capabilities. And then we work with you to develop event technology solutions that generate measurable results.
Event Technology Services
We know that complex technology needs play a huge part your event marketing budget. When you approach our global team with a challenge, we make it our business to provide a cost-efficient, innovative and effective solution.
First we determine how technology naturally fits into your overall engagement strategy. Then we select and manage a complete package of event services that deliver the best possible brand experience to your customers, partners and media.
These integrated services include:
- 360 Event Technology Offerings that move audiences to action throughout events and over the course of an ongoing brand relationship
- Integrated Event Marketing Technology that drives deeper and more relevant brand engagement
- Powerful Lead Capture Systems, such as GPJ Connect, that deliver mobile lead capture, user-tracking and reporting systems
- Sophisticated Event Management Technology Tools that streamline internal processes and reduce costs
- Award-Winning Experience Media in conjunction with our partner, Spinifex
- Inexpensive Technology Strategies that allow you to customize your message to your audience
- Coordinated Mobile Marketing and Social Media Strategies that generate two-way conversations and support your overall objectives
Benefits of Experiential Event Technology
If we sound like evangelists when we talk about the role of technology in events, were afraid its because we are. We cant help but believe that technology provides untold benefits for event marketers who use it correctly to engage consumers.
We believe it because weve seen it. With our award-winning approach, weve helped our clients use proven event technologies to streamline logistics, create new customers and boost immediate sales.
Working with GPJ, youll also discover how we can help you:
- Achieve Strategic Event Goals: The way we see it, technology is meant to serve you, not the other way around. Thats why we focus on completely integrating your chosen event technologies into your live events, demos, training, entertainment and networking.
- Create Powerful Brand Connections: Implemented correctly, event marketing technology can be an outstanding catalyst for action. Attendees who find it easy to share information, begin conversations and engage with a brand through entertainment and education become tomorrows brand advocates.
- Market on a Global Scale: Because both GPJ and Active have a multinational footprint, geography is immaterial. You now have access to consistent, reliable and robust technology solutions wherever you wish to engage your audiences.
- Drive Down Overall Costs: Weve seen this phenomenon occur over and over again. The more integrated and efficient your event management technology, the more you save. Its one of the reasons we insist on keeping things in-house, so that we can provide you and your attendees with a seamless technology experience.
- Collect Attendee Data: Comprehensive data is worth more than diamonds in todays market. With GPJ event management technology solutions like GPJ Connect, you have immediate access to a wealth of relevant information about your audiences desires, interests and habits.
- Improve ROI: Fundamentally, we design event technology to improve your bottom line. Through seasoned technology strategies, improved logistics, more efficient implementation and an overall coordinated approach, GPJ has the means to make your numbers go up and your expenses go down.