Driving the Industry Forward

In an age of digital disruption, creating powerful experiences has never been more important.   Marketers know this – 84 percent of Vice President and C-Suite level executives believe in-person events are a critical component of their company’s success. Designing with a human focus should be at the core of any experience marketing and brand … Continued

How brands are combining technology with live experiences to create real-world connections with consumers.   The convergence of cloud, artificial intelligence (AI) and mixed reality is giving brands greater experiential opportunities, opening up more meaningful, relevant and immersive environments. Brands can personalise live experiences and events as well as create and scale these faster. With … Continued

Financial technology, or FinTech, has become a pivotal economic growth driver in the UK.   We are currently the top European destination for FinTech venture capital investment. In 2018, fundraising here reached £15 billion, representing one in every six pounds invested in the sector worldwide. Only the US and China outperformed us. This year’s Innovate … Continued

Matt Box, a senior strategist at George P Johnson Experience Marketing, offers some tips on advertising that he’s picked up from the comedy circuit. They laughed when I said I was going to be a comedian … Well they’re not laughing now.’ – Bob Monkhouse I’ve worked in brand strategy at various agencies for just … Continued

Bankside-based experience marketing agency, George P. Johnson (GPJ), has today announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham, joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. As GPJ … Continued

Bankside-based agency George P. Johnson (GPJ) has taken the bold and forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one truly integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership … Continued

Learn how to invest in mobile in a way that transforms your brand experiences – our Power of Mobile Whitepaper combines bespoke research with our data and insights.   Download the Whitepaper PDF   Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in … Continued

The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply popular words, marketers often operate in an echo chamber that encourages social sharing and mass adoption. One thing most of us can agree on is that buzzwords spread like wildfire. They often start from … Continued

Experiential marketing agency George P. Johnson (GPJ) announced the appointment of Matt Box to the role of Senior Strategist. Box joins from VCCP, where he held the position of Planner, working on the Nationwide Building Society and TfL accounts. He brings with him experience from multiple strategic disciplines, including packaging design, direct marketing and above … Continued

An Evening with Flutter

Tech Lead, Artur Fiedorowicz wrote an article for George P. Johnson UK on Googles latest mobile development tool ‘Flutter’. Have you ever struggled with the idea of building a new and fascinating app that will save the world — should I build it for iOS or Android first? Maybe I should hire two dev teams that will … Continued

This Christmas, Brand Experience agency GPJ UK have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ UK is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for those affected by mental health issues and the Dragon Café … Continued

“George P. Johnson awarded Best Agency Team at Campaign’s Marketing New Thinking Awards.” Campaign’s, “Marketing New Thinking Awards” focus on themes or issues they believe reflect marketing today and celebrate strong brands, forward-thinking agencies and businesses — ultimately, brave marketers. In its third year, the awards evolve with the changing landscape, illustrating the latest trends … Continued

Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues George P. Johnson (GPJ), the world’s leading experiential marketing agency, have announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for its highly creative brand experiences of every size and shape. The strategic move supports GPJ’s rapid expansion and client growth … Continued