We’re excited to announce that Nissan Motors has awarded GPJ a prestigious four-year design assignment for its global event activation, a strategic role that involves the development and creation of a whole new design vocabulary for the brand, as well as how that is expressed through physical experiences, especially auto shows.
A long-time client of ours, Nissan awarded the business on the basis of creative thinking, design capability and the ability to bring a new design thesis to life everywhere Nissan engages customers.
The brief touches on some of the hottest topics in design right now, including not only great design but how that is activated globally, consistently and cost-effectively for a brand as far flung and ambitious and Nissan. Within the design community, this type of work has been getting a lot of attention recently, as brands seek to build and activate their brands through better design-thinking with an eye towards the bottom line.
