Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in mobile.  That’s because mobile technology is not just becoming more advanced, it has also become an increasingly integral part of consumers’ lives. Mobile is a habit creator, often seamlessly facilitating new interactions in ways … Continued

London Southbank-based experience marketing agency George P. Johnson (GPJ), has opened its doors to local pupils from Walworth Academy for a morning of interactive sessions, as part of Discover! Creative Careers. Taking place nationwide 18-22 November 2019, Discover! Creative Careers Week is part of the Creative Careers Programme (CCP), that aims to diversify and increase the … Continued

Faced with rapidly changing value propositions, automakers need to quickly and clearly explain the value of in-car tech. Disruption has come to the motor industry, presenting brands with numerous challenges that have been well documented in the media. From hybrids and electric vehicles to ride-sharing, self-driving and autonomous technology, the landscape is constantly evolving. This … Continued

Given the recent announcement that London has now officially overtaken New York “to steal the global fintech investment crown”, it’s worth exploring the city’s position as a world-leader in innovation, and the role this has played in the rise of FinTech. With leading financial services event SIBOS having just taken place in London for the … Continued

Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?   In a world where mis-information and fake news exists, people want authentic interactions with brands, interactions that resonate and help build both personal and community relationships. Live events deliver this. Creating a genuine human connection means focusing … Continued

What we think about ourselves, specifically the quality and content of our thoughts, has a massive impact on our lives, whether that be personal relationships or career goals. You might not realise it, but even simpler words can play a consequential role in the decisions we make.   The word ‘should’ can act as a … Continued

In an age of digital disruption, creating powerful experiences has never been more important.   Marketers know this – 84 percent of Vice President and C-Suite level executives believe in-person events are a critical component of their company’s success. Designing with a human focus should be at the core of any experience marketing and brand … Continued

How brands are combining technology with live experiences to create real-world connections with consumers.   The convergence of cloud, artificial intelligence (AI) and mixed reality is giving brands greater experiential opportunities, opening up more meaningful, relevant and immersive environments. Brands can personalise live experiences and events as well as create and scale these faster. With … Continued

Financial technology, or FinTech, has become a pivotal economic growth driver in the UK.   We are currently the top European destination for FinTech venture capital investment. In 2018, fundraising here reached £15 billion, representing one in every six pounds invested in the sector worldwide. Only the US and China outperformed us. This year’s Innovate … Continued

Matt Box, a senior strategist at George P Johnson Experience Marketing, offers some tips on advertising that he’s picked up from the comedy circuit. They laughed when I said I was going to be a comedian … Well they’re not laughing now.’ – Bob Monkhouse I’ve worked in brand strategy at various agencies for just … Continued

Bankside-based experience marketing agency, George P. Johnson (GPJ), has today announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham, joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. As GPJ … Continued

Bankside-based agency George P. Johnson (GPJ) has taken the bold and forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one truly integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership … Continued

Enter your details to download the full The Power of Mobile whitepaper and learn how to invest in mobile in a way that transforms your results and reputation – whether in our specialist areas of live events and experience – or beyond. Download the whitepaper PDF Nearly all brands have the power to fundamentally transform … Continued

The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply popular words, marketers often operate in an echo chamber that encourages social sharing and mass adoption. One thing most of us can agree on is that buzzwords spread like wildfire. They often start from … Continued