Driving the Industry Forward

Experience marketing agency boosts team with three new Executive Producers   George P. Johnson (GPJ), the leading global experience marketing agency, today announces the appointment of Lucie Fox to the role of Executive Producer. The agency’s Integrated Production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling … Continued

London Southbank-based experience marketing agency George P. Johnson (GPJ), has opened its doors to local pupils from Walworth Academy for a morning of interactive sessions, as part of Discover! Creative Careers. Taking place nationwide 18-22 November 2019, Discover! Creative Careers Week is part of the Creative Careers Programme (CCP), that aims to diversify and increase the … Continued

London – Global experience marketing agency George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of Business Development Director, UK. Davies has worked across the breadth of disciplines for leading event agencies during his 20-year career, graduating into production roles, progressing into technical directorship and subsequently senior operational roles. He joined … Continued

BtoB Magazine takes a look at the Digital Playbook and interviews GPJ’s David Rich, CEIR’s Nancy Drapeau and Thermo Fisher Scientific’s Lynda Thomas for ideas on how to activate against the findings. View Article

For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world – here’s a press release with some details on what that means for us and our clients. View Article

Together with sports performance brand Under Armour and Event Marketer & Event Design magazines, we are looking for the marketing industry’s future brand designers and thinkers to participate in a first-of-its-kind national competition – The Brand X Experience Design Competition. Here’s the official release and a link to the online hub on Facebook: www.facebook.com/brandxchallenge View … Continued

Cisco’s Global Sales Experience proves that, as in all things, emotional engagement is a key part of the brand relationship, whether that happens online, on devices or face-to-face (in the case of GSX, all three). View Article

View Article Together with the Ad Club, we’re doing a special CMO Breakfast event with IBM’s John Kennedy, VP Corporate Marketing at IBM, next month at Bloomberg’s HQ in New York City. It’s going to be a highly interactive event exploring how IBM is adapting to today’s marketing landscape, the changing nature of the CMO … Continued

GPJ today announced the appointment of creative veteran Jorge Narvaez-Arango as Vice- President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs. View Article