Driving the Industry Forward

Giving to those in need, near and far, for the Festive Season.  As our world becomes more global and interconnected, we need to become closer to our local communities across the world.  This year, our office chose nonprofit organisations to give to, some that are close to us in London and also across the globe … Continued

We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to … Continued

By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle … Continued

READY UP As of this writing, we are heading into 18 months under COVID-19 conditions. With so many people keeping at home through waves of lockdowns, it’s no surprise that gaming is still on the rise as quarantines have created new fans. There have been multiple, well-documented success stories in the industry.  Animal Crossing: New … Continued

Rachel Russell, who is a Client Partner and heads up the Sustainability task-force at GPJ, has been announced as a judge for the Sustainable Event Awards. The Awards will celebrate sustainable achievements from within the industry and has three main categories: events, suppliers and venues. To ensure the awards are as sustainable as possible the … Continued

Zara Kerwood, Creative Technologist here at GPJ, has been invited to judge this year’s Campaign Tech Awards. The awards celebrate the marketing, advertising and media industries’ groundbreaking work driven by technology and recognise the fruits of innovation that comes from collaboration between marketing and advertising professionals and the tech community. Online judging has kicks off … Continued

Experience marketing agency boosts team with three new Executive Producers   George P. Johnson (GPJ), the leading global experience marketing agency, today announces the appointment of Lucie Fox to the role of Executive Producer. The agency’s Integrated Production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling … Continued

London Southbank-based experience marketing agency George P. Johnson (GPJ), has opened its doors to local pupils from Walworth Academy for a morning of interactive sessions, as part of Discover! Creative Careers. Taking place nationwide 18-22 November 2019, Discover! Creative Careers Week is part of the Creative Careers Programme (CCP), that aims to diversify and increase the … Continued

The Top 100 celebrates the best run independent agencies in 2019. Powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marketing communication firms. GPJ earned its number 5 spot in this esteemed group through showing consistent growth over the last two financial years which has … Continued

BtoB Magazine takes a look at the Digital Playbook and interviews GPJ’s David Rich, CEIR’s Nancy Drapeau and Thermo Fisher Scientific’s Lynda Thomas for ideas on how to activate against the findings. View Article

For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world – here’s a press release with some details on what that means for us and our clients. View Article

Together with sports performance brand Under Armour and Event Marketer & Event Design magazines, we are looking for the marketing industry’s future brand designers and thinkers to participate in a first-of-its-kind national competition – The Brand X Experience Design Competition. Here’s the official release and a link to the online hub on Facebook: www.facebook.com/brandxchallenge View … Continued

Cisco’s Global Sales Experience proves that, as in all things, emotional engagement is a key part of the brand relationship, whether that happens online, on devices or face-to-face (in the case of GSX, all three). View Article

View Article Together with the Ad Club, we’re doing a special CMO Breakfast event with IBM’s John Kennedy, VP Corporate Marketing at IBM, next month at Bloomberg’s HQ in New York City. It’s going to be a highly interactive event exploring how IBM is adapting to today’s marketing landscape, the changing nature of the CMO … Continued