Driving the Industry Forward

Australia’s B&T Magazine on the ‘experiential explosion’: “Experiential is core consumer behaviour, says Grant Higgins, senior creative director at George P Johnson. “People want to be with other people, share and talk face-to-face. And digital has only served to grow the events and experiential industry.” View Article

GPJ’s Richard Toscano sat down with the folks at Special Events Magazine to talk about the radical convergence of better content, technology and the “unconference” event model that is shaking up traditional B2B event marketing. View Article

Our unique collaboration with the American Marketing Association produced a CMO panel event earlier this year focusing on how brands can be truly engaging, and how to turn that into better business results. CMOs from Liberty Mutual, Bausch + Lomb, Boston Red Sox and Life is Good participated, GPJ’s Strategy + Planning lead David Rich … Continued

View Article Out of hundreds of submissions from across the globe, a prestigious panel of designers, architects and marketers singled out four George P. Johnson client programs for their provocative experience design, marking them as the industry’s best thinking in consumer sponsorship, virtual-hybrid corporate events and public spaces/installations.

The world’s number one ranked event and experience marketing agency, George P. Johnson (GPJ), today announced the appointment of marketing industry veteran Denise Wong to Executive Vice President, Growth & Business Development, based in the agency’s Torrance, CA office. Wong will lead GPJ’s growth in North America, spearheading its effort to re-make how brands view … Continued

Last night at London’s Museum of Natural History, C&IT Awards went to IBM for Best Sustainable Event Solution, Cisco for Best Use of Technology or Social Media and Conference of the Year for Zumba. View Article

Event Marketer’s much-watched annual It List ranking of the world’s top experiential agencies notes GPJ’s diverse creative capabilities, ability to help brands execute globally, and especially the importance of fantastic design. View Article

The UK’s Event Magazine stops by the Cisco House at the London Olympics, and GPJ’s own Andy Bass tells us about the gesture-based technology, 3D presentations and other high-end techniques the brand is using to showcase it’s vision for a more connected world. View Article

We’re excited to announce that Nissan Motors has awarded GPJ a prestigious four-year design assignment for its global event activation, a strategic role that involves the development and creation of a whole new design vocabulary for the brand, as well as how that is expressed through physical experiences, especially auto shows. A long-time client of … Continued

In its annual issue on event marketing, US-based BtoB Magazine takes a look at how GPJ client MWV is using interactive technology within its exhibit portfolio to drive better results. View Article