The New York Times looks at how GPJ incorporates scent into a new high concept branded environment at the NAIAS. View Article
USA Today takes a look at Nissan’s special new immersive environment we created for the brand, debuting at the North American International Auto Show. View Article
GPJ’s Kenny Lauer, VP of Digital Experience, speaks with Yahoo!’s Advertising Blog about exciting technology to watch out for at CES. View Article
GPJ today announced the appointment of creative veteran Jorge Narvaez-Arango as Vice- President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs. View Article
View Article GPJ’s Kurt Miller kicks off Huffington Post’s tech coverage of the upcoming Consumer Electronics Show with some guidance for brands and consumers alike.
Australia’s B&T Magazine on the ‘experiential explosion’: “Experiential is core consumer behaviour, says Grant Higgins, senior creative director at George P Johnson. “People want to be with other people, share and talk face-to-face. And digital has only served to grow the events and experiential industry.” View Article
Learn how Liberty Mutual Insurance transformed itself into a strategic event & engagement marketing brand. View Article
GPJ’s Richard Toscano sat down with the folks at Special Events Magazine to talk about the radical convergence of better content, technology and the “unconference” event model that is shaking up traditional B2B event marketing. View Article
Our unique collaboration with the American Marketing Association produced a CMO panel event earlier this year focusing on how brands can be truly engaging, and how to turn that into better business results. CMOs from Liberty Mutual, Bausch + Lomb, Boston Red Sox and Life is Good participated, GPJ’s Strategy + Planning lead David Rich … Continued
Cisco Systems awarded GPJ its prestigious Innovation Award for design and activation of the brand’s experiential activities worldwide. View Article
View Article Out of hundreds of submissions from across the globe, a prestigious panel of designers, architects and marketers singled out four George P. Johnson client programs for their provocative experience design, marking them as the industry’s best thinking in consumer sponsorship, virtual-hybrid corporate events and public spaces/installations.
The world’s number one ranked event and experience marketing agency, George P. Johnson (GPJ), today announced the appointment of marketing industry veteran Denise Wong to Executive Vice President, Growth & Business Development, based in the agency’s Torrance, CA office. Wong will lead GPJ’s growth in North America, spearheading its effort to re-make how brands view … Continued
Last night at London’s Museum of Natural History, C&IT Awards went to IBM for Best Sustainable Event Solution, Cisco for Best Use of Technology or Social Media and Conference of the Year for Zumba. View Article
View Article GPJ was named one of the world’s best meetings and event agencies by Corporate Meetings and Incentive’s Magazine.
GPJ’s Rasheed Sait offers some fresh thoughts that are a must-read for brand marketers planning on using experiential to grow their business in India and pretty much everywhere else. View Article
Event Marketer’s much-watched annual It List ranking of the world’s top experiential agencies notes GPJ’s diverse creative capabilities, ability to help brands execute globally, and especially the importance of fantastic design. View Article
View Article Event Marketer Magazine stops by the Cisco House at the Olympics, loving the 3D, augmented reality and other interactive and storytelling elements we brought into the experience.
The UK’s Event Magazine stops by the Cisco House at the London Olympics, and GPJ’s own Andy Bass tells us about the gesture-based technology, 3D presentations and other high-end techniques the brand is using to showcase it’s vision for a more connected world. View Article
We’re excited to announce that Nissan Motors has awarded GPJ a prestigious four-year design assignment for its global event activation, a strategic role that involves the development and creation of a whole new design vocabulary for the brand, as well as how that is expressed through physical experiences, especially auto shows. A long-time client of … Continued
View Article In their annual PROMO 100 ranking issue, GPJ’s Jeff Rutchik is asked how events build brands by enabling deeper engagement.