Job Purpose
An Experience Strategist helps create user-centred , 360-degree experiences. Considering factors including, event portfolio planning, audience insights, client objectives, past event learnings and budget parameters. You will contribute to experiential strategies, narratives, and progressive audience journeys to drive action toward behavioural and business outcomes. Working with both the local strategy team and as part of a global GPJ network to service our portfolio of global client accounts.
Key Responsibilities
Client Responsibilities
- Develop knowledge of client’s overall business and marketing strategies, plans, goals and objectives
- Assist Senior Strategists and Account Leads to establish event marketing strategies and plans consistent with and supportive of the client’s overall business and marketing objectives
- Monitor, measure and analyse ongoing performance of our clients’ event portfolios.
Research and Analysis
- Analyse the broad landscape of client and sector specific event activity to identify event and audience opportunities
- Research and identify event producer opportunities aligned to client marketing and business objectives
- Monitor, measure and report on ongoing performance of client’s events portfolio
- Audit experience journeys onsite, including insight and inspiration gathering and competitive analysis
Experience Design and Planning
- Inform creative development team based on strategic rationale and insights
- Keep a finger on the pulse of industry, maintaining up-to-date knowledge of new and emerging technologies and best practices in experiential marketing
- Bring strategic experience mapping to life to plan customer journeys with content, theme and message integration
- Collaborate with global GPJ colleagues to share knowledge and deliver consistent client brand experiences
About you
- You have the ability to work on personally managed timelines and balance work to meet deadlines
- You have self-confidence balanced by humility. A sense of humour and sense of fun
- You’re committed to producing high-calibre, exciting, authentic work, motivated by the idea of elevating what’s been before
- You’re a positive, proactive presence, who shows eagerness to learn and develop in a fast-paced environment
- You demonstrate absolute attention to detail and take pride in your work
- You’re a hard working, results-driven, self-starter, and one that gets things done
- You’re a skilled researcher who uses data to understand client priorities and ambitions
- You’re curious and inquisitive to always question why
Your Background, Skills & Experience
To include some or all of the following:
- The ideal candidate will preferably be educated to degree level or equivalent, with qualifications in a related field
- The right candidate should have had a minimum of 2-3 years experience in marketing strategy, planning and management. This might include experience in event marketing, media planning, market research and analysis, and/or marketing consulting.
- Excellent communications skills – speaking and writing are essential
- Familiarity of an agency environment and agency/client relationships is an advantage
- Applies critical thinking and has good analytical skills
- Ability to think ‘out of the box’ and approach situations in an innovative way
- Broad client/sector experience consistent with our portfolio of progressive and sector defining client brands
- An interest in and knowledge of best-practice physical and digital brand experience activations
- Progressive understanding of the creative process, especially in respect of event and experiential branded environments
- Able to transform research into actionable insight. Has clearly formed opinions
- Confident presentation skills, comfortable presenting to senior colleagues and clients
Contact: Karen Rice gpjukcareers@gpj.com
