B2B Event Marketing
Business-to-business (B2B) marketing has undergone massive change in the last decade. At GPJ weve helped pioneer many of those changes in the event marketing arena, touching on everything from content management technology for global trade show portfolios to data strategies that tie together multi-channel sales and marketing like never before. B2B clients continue to come to us because our account teams are specialists in solving their business challenges.
We believe that B2B event marketing development requires more than bringing in the latest tools and technology to traditional event formats. Rethinking techniques, such as regionalizing road shows and co-locating event experiences with partners and distributors, is often just as important.
At the end of the day, were all about helping clients see their customers in new ways and developing original content and experiences that make a difference.