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Experience Intelligence: Insights and Trends
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Experience
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MILESTONES IN OUR CSR JOURNEY
Introducing Sarah Jackson, GPJ America’s Sustainability Lead and the Launch of our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
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SHIFTING EXPERIENCE: THE FUTURE OF MOBILITY
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Sport
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The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports
Edd Hood, Senior Director Sports Activation, George P. Johnson UK Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? A large proportion of sport fans encounter challenges at games due to overwhelming sounds, crowds, noise and lights. Should brands and partners step up to the …
Awards
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Designed for Results: 2024 Awards
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s all …
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One Decade Into the Next Century
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
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Q&A with GPJ Ignite Graduates: Reflecting on Their First Three Months at GPJ UK
Do you remember your first office job? Welcome to an insightful Q&A session where we delve into the experiences of our three talented GPJ Ignite graduate programme employees at GPJ UK, Galit Fux, Canace Chen, and Hannah Milton, after their first three months with us. As they embark on their professional journey, we asked them …
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Standing at the Top: 2023 Awards
In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …
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GPJ in The News
Stay up to date with insightful opinions, thoughts and stories shared by our experts and leaders at GPJ UK. All featured in the industry’s largest publications.
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The Colours in Between: Inclusive Experiences of Pride
Inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard.
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The Art of Multidimensional Experience Design Across Cultures
Jorge charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.
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Experience Insights and Trends EMEA March 2023
In March’s edition of Experience Intelligence we explore the ways in which consumers are redefining where and how they navigate life’s complexities.
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Experience Insights and Trends EMEA February 2023
In February’s edition we explore the changing social, economic, and technological landscapes that are redefining how we work, play, dine, and build.
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The Future of Experiential: Part 2
In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.
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Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need
Our Managing Director, Jonathan McCallum, speaks with Little Black Book on different styles of leadership, clarity over transparency and and not looking at everything in a binary way.
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The Future of Experiential: Part 1
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.
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Experience Insights and Trends EMEA December 2022
In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
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The metaverse as an events venue – are we ready?
Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …
CSR
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Spreading Joy this Festive Season
At GPJ, we rally around the core idea that everything is in service of the experience. This giving season we are following the theme of spreading joy. As we begin to surround ourselves with our loved ones and enjoy the season in a safe environment, we understand that for many people this is not a …
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Why a Global Agency is Right, Right Now
Caroline Williams, Senior Vice President and Head of EMEA Agency Operations, sits down with LBB to discuss how flexibility and efficiency can still be achieved with a big global partner. Flexibility and efficiency seem to have become the buzz words of choice over the past two years. What’s more, these values have become synonymous with …
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Experience Insights and Trends EMEA November 2022
As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional. Read up on this month’s insights on experiential trends and takeaways from the …
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Experience Insights and Trends EMEA October 2022
Traditional paradigms across art, work and culture continue to bend and shift in the face of evolved human expectations—and the increasing presence of technology. Click to gain this month’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
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Experience Insights and Trends EMEA September 2022
The relationship between physical and digital continues to morph, evolve and mature, providing audiences with more opportunities to personalise their own experiences. Click to gain monthly insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
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The Industry Had to Innovate, We Answered the Call
We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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