Driving the Industry Forward

Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?   In a world where mis-information and fake news exists, people want authentic interactions with brands, interactions that resonate and help build both personal and community relationships. Live events deliver this. Creating a genuine human connection means focusing … Continued

What we think about ourselves, specifically the quality and content of our thoughts, has a massive impact on our lives, whether that be personal relationships or career goals. You might not realise it, but even simpler words can play a consequential role in the decisions we make.   The word ‘should’ can act as a … Continued

In an age of digital disruption, creating powerful experiences has never been more important.   Marketers know this – 84 percent of Vice President and C-Suite level executives believe in-person events are a critical component of their company’s success. Designing with a human focus should be at the core of any experience marketing and brand … Continued

How brands are combining technology with live experiences to create real-world connections with consumers.   The convergence of cloud, artificial intelligence (AI) and mixed reality is giving brands greater experiential opportunities, opening up more meaningful, relevant and immersive environments. Brands can personalise live experiences and events as well as create and scale these faster. With … Continued

Financial technology, or FinTech, has become a pivotal economic growth driver in the UK.   We are currently the top European destination for FinTech venture capital investment. In 2018, fundraising here reached £15 billion, representing one in every six pounds invested in the sector worldwide. Only the US and China outperformed us. This year’s Innovate … Continued

Matt Box, a senior strategist at George P Johnson Experience Marketing, offers some tips on advertising that he’s picked up from the comedy circuit. They laughed when I said I was going to be a comedian … Well they’re not laughing now.’ – Bob Monkhouse I’ve worked in brand strategy at various agencies for just … Continued

Bankside-based experience marketing agency, George P. Johnson (GPJ), has today announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham, joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. As GPJ … Continued

Bankside-based agency George P. Johnson (GPJ) has taken the bold and forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one truly integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership … Continued

Enter your details to download the full The Power of Mobile whitepaper and learn how to invest in mobile in a way that transforms your results and reputation – whether in our specialist areas of live events and experience – or beyond. Download the whitepaper PDF Nearly all brands have the power to fundamentally transform … Continued

The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply popular words, marketers often operate in an echo chamber that encourages social sharing and mass adoption. One thing most of us can agree on is that buzzwords spread like wildfire. They often start from … Continued