Standing at the Top: 2023 Awards
Press

Standing at the Top: 2023 Awards

In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …

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GPJ in The News
Insights

GPJ in The News

Stay up to date with insightful opinions, thoughts and stories shared by our experts and leaders at GPJ UK. All featured in the industry’s largest publications.

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The Future of Experiential: Part 2
Insights

The Future of Experiential: Part 2

In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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The Future of Experiential: Part 1
Insights

The Future of Experiential: Part 1

Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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Experience Insights and Trends EMEA December 2022
Insights

Experience Insights and Trends EMEA December 2022

In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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The metaverse as an events venue – are we ready?
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The metaverse as an events venue – are we ready?

Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …

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Spreading Joy this Festive Season
CSR

Spreading Joy this Festive Season

At GPJ, we rally around the core idea that everything is in service of the experience. This giving season we are following the theme of spreading joy. As we begin to surround ourselves with our loved ones and enjoy the season in a safe environment, we understand that for many people this is not a …

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Why a Global Agency is Right, Right Now
Insights

Why a Global Agency is Right, Right Now

Caroline Williams, Senior Vice President and Head of EMEA Agency Operations, sits down with LBB to discuss how flexibility and efficiency can still be achieved with a big global partner. Flexibility and efficiency seem to have become the buzz words of choice over the past two years. What’s more, these values have become synonymous with …

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Experience Insights and Trends EMEA November 2022
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Experience Insights and Trends EMEA November 2022

As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional.  Read up on this month’s insights on experiential trends and takeaways from the …

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Experience Insights and Trends EMEA October 2022
Insights

Experience Insights and Trends EMEA October 2022

Traditional paradigms across art, work and culture continue to bend and shift in the face of evolved human expectations—and the increasing presence of technology. Click to gain this month’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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Experience Insights and Trends EMEA   September 2022
Insights

Experience Insights and Trends EMEA September 2022

The relationship between physical and digital continues to morph, evolve and mature, providing audiences with more opportunities to personalise their own experiences. Click to gain monthly insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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The Industry Had to Innovate, We Answered the Call
Press

The Industry Had to Innovate, We Answered the Call

We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …

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10 Ways to Make Networking More Successful in Online Events
Press

10 Ways to Make Networking More Successful in Online Events

By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …

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Rachel Russell to judge the Sustainable Event Awards
People

Rachel Russell to judge the Sustainable Event Awards

Rachel Russell, who is a Client Partner and heads up the Sustainability task-force at GPJ, has been announced as a judge for the Sustainable Event Awards. The Awards will celebrate sustainable achievements from within the industry and has three main categories: events, suppliers and venues. To ensure the awards are as sustainable as possible the …

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Here’s how you can avoid the post-pitch dip
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Here’s how you can avoid the post-pitch dip

Chris Doggart, Head of Client Success EMEA at George P. Johnson, knows that after a successful pitch, there’s often a bit of a crash on both sides. Here are his tips for making sure you hit the ground running and keep up momentum. There’s nothing quite like the euphoria that comes with getting good news …

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What Is Experiential Marketing? – Explained by the Experts
Insights

What Is Experiential Marketing? – Explained by the Experts

As we settle into 2020, it is more challenging than ever to grasp and hold the attention of your everyday consumer. With initialisms like IRL – In Real Life (essentially ‘not on the internet’ ) becoming common vernacular, brands are looking for smarter, more hands on ways to connect with and engage their audiences. In …

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Zara Kerwood to judge the Campaign Tech Awards
Press

Zara Kerwood to judge the Campaign Tech Awards

Zara Kerwood, Creative Technologist here at GPJ, has been invited to judge this year’s Campaign Tech Awards. The awards celebrate the marketing, advertising and media industries’ groundbreaking work driven by technology and recognise the fruits of innovation that comes from collaboration between marketing and advertising professionals and the tech community. Online judging has kicks off …

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Creatives and Technologists: Perfect Partners or Odd Bedfellows?
Insights

Creatives and Technologists: Perfect Partners or Odd Bedfellows?

Creatives explore, challenge and take risks. Technologists analyze, problem solve and deliver. Great. But is it possible to build exciting viable tech solutions and remain creative? While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and …

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