GPJ’s Jon Hickey offers some strategic guidance as part of BtoB Magazine’s annual special issue on the role of events and experiences within the integrated marketing mix.
GPJ’s Jon Hickey offers some strategic guidance as part of BtoB Magazine’s annual special issue on the role of events and experiences within the integrated marketing mix.
Promo Magazine’s closely watched annual ranking puts GPJ out ahead in the experiential category. View Article
ReadSome guidance for brands from GPJ’s VP, Digital Experience Kenny Lauer on the power of “second screen” interactivity and social media at this Olympics and those to come.…
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