Public voting is now open on Boston.com for our inaugural brand experience design competition – I’ve Got Game – featuring the UK’s Liverpool Soccer Club! Check out some of the great ideas from New England’s best design students and vote for your favorite!
Marketers are constantly looking for new and creative ways to engage and establish an emotional connection with consumers. At the same time, they face added pressure to demonstrate…
ReadIBM’s Larry Cook and GPJ’s Kenny Lauer on how physical and digital experiences blend to drive customer engagement. View Article
ReadGPJ’s Kurt Miller offers ways that brands can leverage content and a more social brand experience to drive results. View Article
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