DP World at WEF
Elevating DP World’s position among key audiences and stakeholders at the highest level at WEF
Challenge:
As part of an integrated campaign for the World Economic Forum Annual Meeting, DP World wanted a physical presence to help position them as a trusted thought leader and a partner of choice. A space was required to engage with relevant stakeholders to build new relationships, strengthen existing ones and shape their views with integrated storytelling and creative content.
Solution:
Under their theme of ‘Transforming Trade Together’, GPJ created this large branded pavilion to host VIP guests and WEF delegates. Over two floors the interior space was designed to maximise a variety of intentional audience engagements.
A purpose built two-level structure was added to our existing venue for DP World leaders to host invited guests. Exceptional hospitality space and Majlis combined with office and meeting rooms to host business critical bilateral meetings and customer discussions. A flexible event space hosted breakfast briefings, roundtables, panel sessions and keynotes with full technical integration to broadcast externally.
The first floor was key for public interaction – a self paced, interactive experience highlighting DP World’s stories. An immersive time-tunnel told the history of global trade and an interactive 3D model related industry specific context with projection mapped animated content.
A narrated theatre installation showcased emotive stories that told the positive impact DP World’s initiatives have made on people, communities, and the planet. Their vision for the future of global trade was realised through a trade in the metaverse demo, demonstrating how DP World continue to innovate and transform.
Realising this physical presence by combining new structures and transforming an existing venue interior meant it was critical to maintain awareness of the environmental impact of our participation. Sustainability was promoted at all levels of decision-making.
Advocacy has begun with over 43% of the 600 visitors now aware and engaged with DP World’s full scope of services and solutions.
