The theme of Mobile World Congress 2018, Barcelona was ‘Creating a better future’. But we realised that IBM is delivering the future today. Not in twenty years. Or ten. Or five. But right now – and across the globe.
Our ‘What if you could build a better future now?’ theme showcased real stories that described how IBM is delivering solutions that enable people to realise their ambitions today. Reliably predicting weather patterns. Changing the way people do business. Delivering the ultimate fan experience. And even analysing consumer taste profiles. Real stories that make a difference. All neatly framed by distinctive clean architecture.