Challenge/Brief: Make the bold CSR initiative of CISCO impacting 1 billion lives by 2025, into an immersive and engaging experience that turns the great work they do globally into something more tangible.
Insight: A number like 1,000,000,000 is too large to count. From now until 2025 it works out as 3 people impacted every second. We needed a metaphor that demonstrated this relentless progress, updated throughout the weeklong event and invited delegates to want to learn more about what Cisco do to impact these lives positively around the world.
Solution: But, like counting raindrops as they fall, a billion is an almost incalculable amount – for any individual.
Using ‘raindrops’ as a metaphor, ‘The Rainwall’ brought Cisco’s goal to life. A curtain of rain created an immersive environment and an overwhelming sense of calm at the heart of Cisco Live. Projections conveyed key messages and the all-important impact tally that clocked-up at 3 lives a second.
Using smart umbrellas, we were able to relay various Cisco CSR stories to our attendees within ‘The Rainwall’ itself. Each story related to how Cisco technology is positively affecting people all around the world. Over the course of the five-day event, over 5,000 visitors dropped in and are now aware of the impact Cisco technology has on us all.
