With a sports marketing career spanning two decades, Edd Hood has a global background in events, strategy, account management and much more. Mixing agency life with client side roles, Edd’s experience has taken him to more than 40 F1, IMSA and WEC races, sailing regatta, Olympics Games and DP World Tour Golf Championships. Golf. The glorious game. …
From standing out in cluttered markets to building brand trust, sports partnerships have largely shaken off the age-old stigma of logos on a jersey and more than ever, indulges in creating moments that matter. Here’s a brief run-down on how it tackles some of the biggest marketing challenges brands face today. 1. Brand Loyalty Is …
Edd HoodGPJ UK, Senior Director of Sports Activations The Rising Importance of Experiences It’s been well documented that the world craves experiences over material items now, something borne out of the pandemic, however what does is actually mean in the context of experiential marketing for GPJ and with sports in particular. The Strategic Nature of …
Edd Hood, Senior Director Sports Activation, George P. Johnson UK Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? A large proportion of sport fans encounter challenges at games due to overwhelming sounds, crowds, noise and lights. Should brands and partners step up to the …
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