Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …
As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional. Read up on this month’s insights on experiential trends and takeaways from the …
The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply popular words, marketers often operate in an echo chamber that encourages social sharing and mass adoption. One thing most of us can agree on is that buzzwords spread like wildfire. They often start from …
Tech Lead, Artur Fiedorowicz wrote an article for George P. Johnson UK on Googles latest mobile development tool ‘Flutter’. Have you ever struggled with the idea of building a new and fascinating app that will save the world — should I build it for iOS or Android first? Maybe I should hire two dev teams that will …
This Christmas, Brand Experience agency GPJ UK have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ UK is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for those affected by mental health issues and the Dragon Café …
“George P. Johnson awarded Best Agency Team at Campaign’s Marketing New Thinking Awards.” Campaign’s, “Marketing New Thinking Awards” focus on themes or issues they believe reflect marketing today and celebrate strong brands, forward-thinking agencies and businesses — ultimately, brave marketers. In its third year, the awards evolve with the changing landscape, illustrating the latest trends …
Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues George P. Johnson (GPJ), the world’s leading experiential marketing agency, have announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for its highly creative brand experiences of every size and shape. The strategic move supports GPJ’s rapid expansion and client growth …
George P. Johnson win Silver for Best Digital Team for Marketing/Campaign at the UK Digital Experience Awards Now in its 4th year, the UK Digital Experience Awards aim to reward excellence and innovation in using digital technology to improve the customer experience. The GPJ UK digital team were recognised in the ‘Best Digital Team – …
On the 19th June GPJ are celebrating the CANNT Festival of Creativity and opening our doors to those who CANNT go to Cannes. We’re hosting an open lunch with two talks. The first on the creativity behind brand experiences and the second is a PechaKucha style talk from our top creatives on the inspiration that …
GPJ London challenge – a chance to attend SXSW 2018! The first internal competition of its kind committed to supporting internal growth, learning and development by focusing on our core principles of creativity, collaboration and community. The prize – A trip to SXSW in Austin, Texas; to get inspired, learn about future trends and come …
At Mobile World Congress 2018, tech giants IBM are revealing their human side and showing that – with the aid of mobile technology and devices – the company is already delivering a positive impact on the real world. Working with Experience Marketing Agency George P. Johnson, IBM created an experience that informed this year’s MWC …
George P Johnson, the global experience marketing agency, has built its office space around three pillars: creativity, community and collaboration. The agency moved to the SE1 location earlier this year after 10 years in Kingston. Jason Megson, managing director at GPJ, said: “We have open, working spaces which foster a spirit of collaboration, and then …
Global experience marketing agency George P. Johnson (GPJ) has relocated its UK office this week, a move that will embed the agency in the ever-growing creative hub that is London’s South Bank. GPJ approached the design of their new space around the guiding principles of creativity, collaboration and community, producing a collection of diverse environments …
George P. Johnson’s sponsorship sales lead, UK Claudia Harris spoke to Exhibition News on keeping the sales story simple. You can read the original piece on Exhibition News – click here In the digital age, exhibitions are still as popular today as ever. They remain an integral part of the overall vision at large events, …
Junior Marketing Strategist, Caitlin Kobrak wrote an article for George P. Johnson UK on using Snapchat Spectacles for live experiences. Snapchat has successfully pioneered temporary social sharing. Allowing advertisers, brands, social media influencers, and everyday users to share specific stories for just 24 hours, directly to an engaged audience who’ve actively chosen to see it. …
Digital Project Manager, Zara Kerwood wrote an article for George P. Johnson UK on using AI for experiences. You can read the original piece here Here’s George. He works for for the George P. Johnson (GPJ) digital team – our latest recruit. And he’s just started his journey into the world of AI. George recently …
George P. Johnson’s Chief Strategy Officer, UK Jonathan McCallum spoke to Creative Breif about the importance of believing in big ideas, not the technology. You can read the original piece on Creative Brief – click here As a teenager, film director James Cameron had the seed of an idea – a big idea. He made …
Creative Brief interviewed George P. Johnson’s Managing Director, UK Jason Megson as part of their Creative Industry Leaders series. You can read the original interview on Creative Brief – click here Creativebrief: As Managing Director of George P. Johnson, what’s your primary focus, and your day-to-day work? Jason Megson: I think it’s about creating an …
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