Experience
Insights

Toyota embraces technology to engage customers in a more immersive, effective brand experience. View Article

Scion embraces dynamic, content-driven brand experiences to reach consumers. View Article

GPJ sister agency G7 helps COVERGIRL win concert marketing award from Billboard for marketing innovation View Article

Nissan’s Taxi of Tomorrow brand experience at the Flatiron Building introduces the public to a remaking of the iconic NYC taxi. View Article

Event Marketer Magazine takes a quick look at how this tech innovator shook things up at this year’s Oracle Open World. View Article

Recognized for its focus on more strategic and creative ideas, technology, and social media, global and independent experiential agency George P. Johnson (GPJ) has once again been named the top special events agency by Special Events magazine. View Article

View Article The world’s top ranked experiential marketing agency, George P. Johnson, today announced the promotion of two senior executives: Mark Mullen to Vice President, Strategy + Planning and John Trinanes to Senior Vice President, Creative.

Fast Company covers a landmark public exhibit created by IBM to celebrate both its vision for a “smarter” future as well as the company’s 100th year anniversary. View Article

Fellow Project: WorldWide agency Spinifex just created the largest projection mapping project EVER, celebrating Moscow Day and sponsored by Alfa Bank. View Article

Project: WorldWide Asia Pacific CEO Mike Amour on CNBC Asia advises brand marketers to stick to the fundamentals to thrive in the face of economic headwinds. View Article

This article from Event Marketer covers IBM’s groundbreaking Virtual Event Center – named the best 100% virtual event of 2010 – and its remarkable impact on IBM’s business. View Article

Project: WorldWide’s Mike Amour on CNBC’s Squawk Box with guidance for brands playing on the global stage. View Article

View Article GPJ’s assignment for FIAT’s Gallery in NYC’s SoHo district was named the best Pop-Up Retail/Brand Pavilion activation of the year by Event Design Magazine. Check out the full release here: http://bit.ly/pvMw2B

Leading organization for tech event marketers profiles GPJ’s digital lead and his new LEAp social and digital media offering for experiential campaigns. View Article

Honda and GPJ merge the digital and physical, using Facebook to drive buzz around multi-school Civic Study Break Tour and SMS to insure deep interaction and product education. View Article

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The 2011 Exhibit Design Awards bestows “Best Exhibit of 25 Years” on Chryslers’s Camp Jeep New York 2004. View Article

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The much-watched 2011 Annual Agency Report marks GPJ as the #1 event agency, confirming the value of strategic brand experiences online, on devices and through physical events. View Article

AdAge’s much-watched 2011 Annual Agency Report ranks GPJ top event marketing agency for the second consecutive year. View Article

PSFK gives a thumbs up to Fiat’s style-conscious brand activation View Article

View Article GPJ’s David Rich comments on the impact of virtual extensions to physical B2B brand experiences such as trade shows and conferences.

Engagement Marketing Network Adds Award-Winning Marketing Agency to Global Roster After Six Consecutive Years of Growth, Partners + Napier Gains Global Platform Auburn Hills, MI (March 17, 2011) – Project: WorldWide today announced the acquisition of Partners + Napier, a full-service agency ranked by Advertising Age as one of the top small agencies of 2010. …

In this “Profile in Leadership”, Erik Hauser of the Experiential Marketing Forum chats with GPJ’s lead Creative Robert Albitz on creativity, design and what the future holds for marketers and agencies alike. View Article