Experience
Insights

GPJ’s David Rich, SVP, Strategy + Planning, discusses the power of branded events and experiences in Forbes’ CMO Network. View Article

Two GPJ clients took home Ex Awards – the industry’s highest honor: FIAT for Best Pop-Up Store/Retail and Cisco for Best Digital + Live experience. They were selected from hundreds of submissions from across the globe for both their core idea and execution. View Article

View Article Global experience marketing agency George P. Johnson today announced a strategic partnership agreement with Action Impact, (http://www.actionimpact.com/) the leading brand experience agency in the Middle East. Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, while GPJ will support Action Impact regional …

Public voting is now open on Boston.com for our inaugural brand experience design competition – I’ve Got Game – featuring the UK’s Liverpool Soccer Club! Check out some of the great ideas from New England’s best design students and vote for your favorite! View Article

Marketers are constantly looking for new and creative ways to engage and establish an emotional connection with consumers. At the same time, they face added pressure to demonstrate a tangible return on marketing investments in an increasingly complex, information-overloaded environment; one where it has become increasingly harder to connect with consumers in an engaging and …

IBM’s Larry Cook and GPJ’s Kenny Lauer on how physical and digital experiences blend to drive customer engagement. View Article

GPJ’s Kurt Miller offers ways that brands can leverage content and a more social brand experience to drive results. View Article

GPJ’s David Rich: “For 100 years, event and experience marketing campaigns have consistently cut through the clutter of marketing precisely because the premise behind these campaigns has been that serving the audience with useful information or inspiring them with an irresistible experience must take priority over the brand message.” View Article

Bolstered by digital, live experiences are activating brands like never before. View Article

View Article GPJ Executive Director of Digital Experiences speaking on “The Rise of Co-Created Storyworld Communities” at SXSWi.

Event Marketer gives a nod to two of the world’s most progressive brand marketing teams, who focus on creating intimate, event-based brand experiences (this time through auto shows). View Article

Experiential industry veteran joins #1 ranked experience marketing industry. View Article

View Article GPJ is helping Motorola launch new products at CES 2012 with this amazing stunning brand experience.

GPJ’s Strategy + Planning lead in Forbes on “synching presence to (purchase) inspiration.” View Article

Toyota embraces technology to engage customers in a more immersive, effective brand experience. View Article

Scion embraces dynamic, content-driven brand experiences to reach consumers. View Article

GPJ sister agency G7 helps COVERGIRL win concert marketing award from Billboard for marketing innovation View Article

Nissan’s Taxi of Tomorrow brand experience at the Flatiron Building introduces the public to a remaking of the iconic NYC taxi. View Article

Event Marketer Magazine takes a quick look at how this tech innovator shook things up at this year’s Oracle Open World. View Article

Recognized for its focus on more strategic and creative ideas, technology, and social media, global and independent experiential agency George P. Johnson (GPJ) has once again been named the top special events agency by Special Events magazine. View Article

View Article The world’s top ranked experiential marketing agency, George P. Johnson, today announced the promotion of two senior executives: Mark Mullen to Vice President, Strategy + Planning and John Trinanes to Senior Vice President, Creative.

Fast Company covers a landmark public exhibit created by IBM to celebrate both its vision for a “smarter” future as well as the company’s 100th year anniversary. View Article

Fellow Project: WorldWide agency Spinifex just created the largest projection mapping project EVER, celebrating Moscow Day and sponsored by Alfa Bank. View Article

Project: WorldWide Asia Pacific CEO Mike Amour on CNBC Asia advises brand marketers to stick to the fundamentals to thrive in the face of economic headwinds. View Article