Strategy & Planning

Our proprietary process for gaining deeper insights into a brand audience’s needs, wants and behaviors – along with ideas for better meeting those criteria – is called Strategic Experience Mapping®. We created it in the mid-1990s and have evolved it over time to incorporate learning and best practices from the variety of industries we serve.

The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives against audience segments and the types of content and experiences each of those segments needs, over time, to create desired actions. When Strategic Experience Mapping is combined with our Portfolio Planning model, our clients have a truly powerful toolset with which to make data-driven decisions.

Our Strategy & Planning Practice provides:

  • Attendee Marketing Strategy
  • Audience Generation
  • Brand Consulting
  • Competitive Analysis
  • Content Strategy
  • Event Auditing & Reporting
  • Marketing Strategy
  • Measurement & Analysis
  • Message Hierarchy Development
  • Event Portfolio Planning
  • Strategic Experience Mapping® and Design
  • Consumer & Customer Research