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The Power of Fresh (NEW) Eyes: The Junior Strategist Advantage
Insights

The Power of Fresh (NEW) Eyes: The Junior Strategist Advantage

Amy NicholsonExperience Strategist GPJ UK Stepping into strategy as a newcomer once meant mastering data and distilling insights, but the rules are changing. GPJ’s Amy Nicholson champions the transformative power of fresh perspectives, highlighting how curiosity, creativity, and Gen Z’s seamless connection to digital and physical worlds give junior strategists an edge. Here’s how being …

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The Future of Experiential: Part 2
Insights

The Future of Experiential: Part 2

In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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The Industry Had to Innovate, We Answered the Call
Press

The Industry Had to Innovate, We Answered the Call

We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …

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