Our unique collaboration with the American Marketing Association produced a CMO panel event earlier this year focusing on how brands can be truly engaging, and how to turn that into better business results. CMOs from Liberty Mutual, Bausch + Lomb, Boston Red Sox and Life is Good participated, GPJ’s Strategy + Planning lead David Rich set up the conversation and moderated. Here’s a six-page spread currently running in the AMA’s Marketing News Magazine based on that event.

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