Ahead of Cisco Live 2017, George P. Johnson (GPJ) has created the first ever animated Welcome film for the event, to remind confirmed and potential delegates about the groundbreaking industry content that awaits them in Berlin, 20-24th February 2017.

GPJ’s Welcome film is an inspirational call-to-arms for Cisco-loyal customers to register for Cisco Live Berlin 2017, encouraging all delegates to invest in themselves under the campaign’s concept: ‘YOUR TIME IS NOW’.

The film will live on Cisco Live’s homepage until February and will be pushed out through social media.

In an intriguing and eye-catching way, the film depicts the highlights and benefits of attending Cisco Live.

Because most things ‘digital’ exist in the ether, the creative team used simple analogue shapes and mechanics to demonstrate these attractive key features. The film visually drew upon the engineering of classic timepieces and the mechanics of how objects work together and interact to unveil our campaign proposition.

The result? A beautifully crafted film that illustrates the real needs and desires of delegates for the latest technology by using warmer, more appealing analogue items and images.

GPJ’s Executive Creative Director, Neil Mason comments: “Ultimately, we wanted to break from the normal ‘Talking Head / Vox-Pop’ style film. It’s a fresh approach that beautifully demonstrates our client’s ambition to welcome its delegates to Berlin in a creatively brave and very engaging way.”

GPJ’s Managing Director, Jason Megson added: “The creation of this film for Cisco Live is a testament to recent investments in our Creative and Strategy capabilities. GPJ has delivered Cisco Live (end-to-end) for the last 12 years and we’ve never approached it as just a 5-day annual event, it’s a year round engagement platform, which this film starts off with a bang.”