Stay up to date with our experts and leaders as they share their insights, opinions and stories with industry publications, podcasts and more.
B2B not boring: How creativity is transforming business marketing
GPJ UK Strategy Director, Matt Box, joins The Drum Network podcast and with other industry experts, discusses how bold ideas are helping B2B brands stand out, and why B2B marketing is more exciting than ever.
The Power of Fresh (New) Eyes: The Junior Strategist’s Advantage
GPJ’s Amy Nicholson champions the transformative power of fresh perspectives, highlighting how curiosity, creativity, and gen z’s seamless connection to digital and physical worlds give junior strategists an edge.
The biggest myth in B2B marketing is that it shouldn’t appeal to our emotions
There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum for The Drum. So, why does the sector continue to hide its light under a bushel?
As social gnaws at production budgets, how are marketers responding?
Agency production is facing new challenges. Alexandra Keech, Vice President of Integrated Production at GPJ UK, recently joined industry experts for a roundtable hosted by The Drum Network to discuss how the industry is adapting.
5 ways to make experiential marketing more sustainable
Experience marketing is booming, ad spend is up, marketers’ appetites for it is increasing, but there is one problem: sustainability. How can brands ensure their experience marketing activation is sustainable?
How do you keep a client for nearly 90 years? Just ask GPJ
Experiential agency George P Johnson turned 110 years old earlier this summer. The Drum sat down with global chief executive Chris Meyer to hear the secrets behind some of marketing’s longest client relationships.
Summer 2028: Will LA Be An Olympic Game(s)-Changer?
GPJ’s Senior Director of Sports Activations, Edd Hood offers his views on how the City of Angels might elevate the Olympic experience. As the first truly tech-driven, fan-first Games, LA has the opportunity to redefine how we experience global events.
Introverts feel welcome at marketing events when they feel understood
It takes more than the promise of free drinks (and the threat of loud music) to get me to attend an event, says Tracey Walker of GPJ UK. To engage introverts, create the right environment.
Experience Matters: George P. Johnson on Creating the Impossible
LBB’s Tará McKerr speaks to Jonathan McCallum to find out about the world’s leading experiential marketing agency and how it creates the impossible.
The Future of Sports Marketing: Hyper Personalisation and Inclusivity in Sports
Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? Edd Hood discussed how sports marketing can break these barriers and build a more inclusive fanbase and more accessible environments.
Classic billboard ads hold many great lessons for marketers
Billboards leave no hiding place for weak ideas, says Jon Ashwell at GPJ. There’s still so much to learn from the discipline of creating a 48-sheet poster.
We’ve been waiting for tech to ‘democratize creativity’ – now, Apple is getting close
Apple Vision Pro and the latest iPhones put cutting-edge tech in the palm of consumers’ hands. For The Drum’s consumer tech focus week, Sam Wray of GPJ UK explores the impact of this democratization.
Brands as Experiences: How Campaigns, Content, and Experiential Channels are Converging
GPJ hosted a panel moderated by The Drum at our UK office. The discussion featured industry leaders, Chris Jenkins, Head of 3D at Bulletproof, Amal Attalah, MD of Landor UK and our very own SVP, Head of Creative EMEAI, Jorge E. Narváez-Arango.
Shifting revenue and pricing models: How are agencies making their money?
How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry.
George P. Johnson Promotes Creative and Production Leaders to Drive Innovation
Alex Keech is promoted to vice president head of integrated production, Stuart Taylor to executive creative director and Zara Kerwood as executive director, creative technology.
GPJ Appoints Edd Hood as Senior Director of Sports Activation
In this role, Edd will spearhead GPJ’s sports marketing and activation initiatives, using his extensive experience to work with existing and potential clients in developing innovative campaigns and partnerships.
‘More chemistry meetings, please’: Agency new business leaders’ 2024 wish list
Claudia Harris GPJ Business Development Director joins agency new business pros to share their dreams for a better industry pitch process at a recent roundtable for The Drum. From more human connections to respecting specialties and fair processes.
Beyond greenwashing: Real sustainability progress in brand experiences
Rachel Russell, Senior Strategist at GPJ UK, shares her thoughts on sustainability progress in the brand experience industry for Event Industry News. From designing out waste, to bolder decisions, to embracing data-driven approaches – the industry is stepping up in meaningful ways.
The Competitive Edge in B2B Sales Through Relationship Building with Jonathan McCallum
Jonathan joins Mike Lander on Higgle: The B2B Sales Club podcast to explore the intricacies of B2B sales success, particularly how procurement strategies and relationship building influence winning business pitches.
B2B’s brand-building ‘renaissance’: Are we seeing shift to emotion and long-termism?
VP Account Management, Sarah Robertson was part of the conversation about the shift towards emotion and long-term thinking after taking part in an industry roundtable discussion with The Drum on the often misunderstood world of B2B brand marketing.
Podcast: Jonathan McCallum on experiential marketing in a changing landscape
Jonathan McCallum talks to The Drum about the pandemic’s impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.
Panel: How immersive can marketing get?
Jonathan McCallum joins other experience marketers at Pixel Artworks immersive studio, The Lighthouse to discuss how immersive experiences are transforming campaigns and brand narratives.
C&IT Agency A-List 2023
Jonathan McCallum, SVP Managing Director and Alex Keech, VP Head of Integrated Production were both selected for C&IT Agency A-List: 35 Top Event Professionals for 2023.
Future of Digital Experiences: The Power of Converging Tech for Brands
Zara Kerwood, senior creative technology director at George P. Johnson on how to impactfully utilise new technologies rather than get caught up in the hype
Matthew Blake on Mastering Experience Marketing for Global Impact
LBB speaks to George P. Johnson’s (GPJ) executive director, strategy and planning, Matthew Blake, about experiential marketing and the importance of staying curious.
The great perspective shake-up: what parenthood teaches us about brand experiences
In this article with The Drum, Senior Strategist, Rachel Russell and Senior Account Director, Sophie Taylor dive into the industry perspectives they’ve gained since becoming parents.
Video Interview: The Future of Event Tech
C&IT spoke to Zara Kerwood, Senior Creative Technology Director, about current event tech trends, industry innovation, and their unique approach.
PODCAST: The experiential bounce back
Experiential marketing has had tumultuous few years. Our Senior Account Director, Sophie Taylor joins this episode on The Drum Podcast to discuss if this year is when all of this comes together for experiential’s big moment.
The Weather Gallery at Cannes Lions 2023: Learnings from Working with Generative AI
As generative AI hits the mainstream, the team shares their learnings from working with AI for The Weather Gallery experience at Cannes Lions. Featured on Little Black Book.
Meaningful Connections
“It’s the rejuvenation of GPJ in the best way possible”, Claudia Harris, GPJ London’s Associate Director, Business and Development talks to StandOut Multimedia about making meaningful connections through increasing agency capabilities.
3 ways to enhance event performance through digital transformation
Digital transformation isn’t just about tech, says Senior Director, Creative Technology, Zara Kerwood to The Drum – it’s about changing how we do business. Here’s what that means for the world of live events.
The Art of Multidimensional Experience Design Across Cultures
In this interview with Little Black Book, SVP and head of creative for EMEA, Jorge Narváez-Arango, charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.
PODCAST: Is the industry moving in the right direction around sustainability?
In this sustainability-focused episode Laura Fell, Head of Graphic Production and Print Working Group Lead at isla, joins The Drum Network podcast.
Experiences in the Metaverse: “We Believe In First-Mover Advantage”
Kerstin Twachtmann, Strategy Director, sits down with Little Black Book to discuss why we need to stay curious and give ourselves permission to be beginners.
Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need
George P. Johnson, UK’s Managing Director joins Little Black Book to discuss different styles of leadership, clarity over transparency and not looking at everything in a binary way.
What does the future hold for AR, VR and experiential marketing?
Creative Technology Director, Zara Kerwood, shares her thoughts with The Drum.
Why a Global Agency is Right, Right Now
Our Senior Vice President, Head of EMEA Agency Operations, Caroline Williams sits down with Little Black Book to discuss how flexibility and efficiency can still be achieved with a big global partner.
