Stay up to date with our experts and leaders as they share their insights, opinions and stories with industry publications, podcasts and more.

George P. Johnson Promotes Creative and Production Leaders to Drive Innovation

Alex Keech is promoted to vice president head of integrated production, Stuart Taylor to executive creative director and Zara Kerwood as executive director, creative technology.

GPJ Appoints Edd Hood as Senior Director of Sports Activation

In this role, Edd will spearhead GPJ’s sports marketing and activation initiatives, using his extensive experience to work with existing and potential clients in developing innovative campaigns and partnerships.

‘More chemistry meetings, please’: Agency new business leaders’ 2024 wish list

Claudia Harris GPJ Business Development Director joins agency new business pros to share their dreams for a better industry pitch process at a recent roundtable for The Drum. From more human connections to respecting specialties and fair processes.

I was an old agency dog but I learned new tricks

In a candid article for The Drum, GPJ Creative Director Jon Ashwell opens up about ageism in the marketing world and how GPJ took a chance on his talents after his former employer claimed he lacked digital and experiential skills.

Beyond greenwashing: Real sustainability progress in brand experiences

Rachel Russell, Senior Strategist at GPJ UK, shares her thoughts on sustainability progress in the brand experience industry for Event Industry News. From designing out waste, to bolder decisions, to embracing data-driven approaches – the industry is stepping up in meaningful ways.

The Competitive Edge in B2B Sales Through Relationship Building with Jonathan McCallum

Jonathan joins Mike Lander on Higgle: The B2B Sales Club podcast to explore the intricacies of B2B sales success, particularly how procurement strategies and relationship building influence winning business pitches.

B2B’s brand-building ‘renaissance’: Are we seeing shift to emotion and long-termism?

VP Account Management, Sarah Robertson was part of the conversation about the shift towards emotion and long-term thinking after taking part in an industry roundtable discussion with The Drum on the often misunderstood world of B2B brand marketing.

Podcast: Jonathan McCallum on experiential marketing in a changing landscape

Jonathan McCallum talks to The Drum about the pandemic’s impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.

Panel: How immersive can marketing get?

Jonathan McCallum joins other experience marketers at Pixel Artworks immersive studio, The Lighthouse to discuss how immersive experiences are transforming campaigns and brand narratives.

C&IT Agency A-List 2023

Jonathan McCallum, SVP Managing Director and Alex Keech, VP Head of Integrated Production were both selected for C&IT Agency A-List: 35 Top Event Professionals for 2023.

Future of Digital Experiences: The Power of Converging Tech for Brands

Zara Kerwood, senior creative technology director at George P. Johnson on how to impactfully utilise new technologies rather than get caught up in the hype

Matthew Blake on Mastering Experience Marketing for Global Impact

LBB speaks to George P. Johnson’s (GPJ) executive director, strategy and planning, Matthew Blake, about experiential marketing and the importance of staying curious.

The great perspective shake-up: what parenthood teaches us about brand experiences

In this article with The Drum, Senior Strategist, Rachel Russell and Senior Account Director, Sophie Taylor dive into the industry perspectives they’ve gained since becoming parents.

Video Interview: The Future of Event Tech

C&IT spoke to Zara Kerwood, Senior Creative Technology Director, about current event tech trends, industry innovation, and their unique approach.

PODCAST: The experiential bounce back

Experiential marketing has had tumultuous few years. Our Senior Account Director, Sophie Taylor joins this episode on The Drum Podcast to discuss if this year is when all of this comes together for experiential’s big moment.

The Weather Gallery at Cannes Lions 2023: Learnings from Working with Generative AI

As generative AI hits the mainstream, the team shares their learnings from working with AI for The Weather Gallery experience at Cannes Lions. Featured on Little Black Book.

Meaningful Connections

“It’s the rejuvenation of GPJ in the best way possible”, Claudia Harris, GPJ London’s Associate Director, Business and Development talks to StandOut Multimedia about making meaningful connections through increasing agency capabilities.

3 ways to enhance event performance through digital transformation

Digital transformation isn’t just about tech, says Senior Director, Creative Technology, Zara Kerwood to The Drum – it’s about changing how we do business. Here’s what that means for the world of live events.

The Art of Multidimensional Experience Design Across Cultures

In this interview with Little Black Book, SVP and head of creative for EMEA, Jorge Narváez-Arango, charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.

PODCAST: Is the industry moving in the right direction around sustainability?

In this sustainability-focused episode Laura Fell, Head of Graphic Production and Print Working Group Lead at isla, joins The Drum Network podcast.

Experiences in the Metaverse: “We Believe In First-Mover Advantage”

Kerstin Twachtmann, Strategy Director, sits down with Little Black Book to discuss why we need to stay curious and give ourselves permission to be beginners.

Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need

George P. Johnson, UK’s Managing Director joins Little Black Book to discuss different styles of leadership, clarity over transparency and not looking at everything in a binary way.

What does the future hold for AR, VR and experiential marketing?

Creative Technology Director, Zara Kerwood, shares her thoughts with The Drum.

Why a Global Agency is Right, Right Now

Our Senior Vice President, Head of EMEA Agency Operations, Caroline Williams sits down with Little Black Book to discuss how flexibility and efficiency can still be achieved with a big global partner.