As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional. Read up on this month’s insights on experiential trends and takeaways from the …
Traditional paradigms across art, work and culture continue to bend and shift in the face of evolved human expectations—and the increasing presence of technology. Click to gain this month’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
The relationship between physical and digital continues to morph, evolve and mature, providing audiences with more opportunities to personalise their own experiences. Click to gain monthly insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
