Author: GPJ

Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in mobile.  That’s because mobile technology is not just becoming more advanced, it has also become an increasingly integral part of consumers’ lives. Mobile is a habit creator, often seamlessly facilitating new interactions in ways …

Faced with rapidly changing value propositions, automakers need to quickly and clearly explain the value of in-car tech. Disruption has come to the motor industry, presenting brands with numerous challenges that have been well documented in the media. From hybrids and electric vehicles to ride-sharing, self-driving and autonomous technology, the landscape is constantly evolving. This …

Given the recent announcement that London has now officially overtaken New York “to steal the global fintech investment crown”, it’s worth exploring the city’s position as a world-leader in innovation, and the role this has played in the rise of FinTech. With leading financial services event SIBOS having just taken place in London for the …

Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential? In a world where mis-information and fake news exists, people want authentic interactions with brands, interactions that resonate and help build both personal and community relationships. Live events deliver this. Creating a genuine human connection means focusing on …

What we think about ourselves, specifically the quality and content of our thoughts, has a massive impact on our lives, whether that be personal relationships or career goals. You might not realise it, but even simpler words can play a consequential role in the decisions we make. The word ‘should’ can act as a catalyst …

February 2020 may seem a long way off, but for brands with Mobile World Congress (MWC) on their radars, it’s time to start thinking about making the most of next year’s show.  In fact, the GSMA confirmed it just last week, there’s no time to lose. Last year MWC was dominated by talk of a …

In an age of digital disruption, creating powerful experiences has never been more important. Marketers know this – 84 percent of Vice President and C-Suite level executives believe in-person events are a critical component of their company’s success. Designing with a human focus should be at the core of any experience marketing and brand activation. …

How brands are combining technology with live experiences to create real-world connections with consumers. The convergence of cloud, artificial intelligence (AI) and mixed reality is giving brands greater experiential opportunities, opening up more meaningful, relevant and immersive environments. Brands can personalise live experiences and events as well as create and scale these faster. With the …

Financial technology, or FinTech, has become a pivotal economic growth driver in the UK. We are currently the top European destination for FinTech venture capital investment. In 2018, fundraising here reached £15 billion, representing one in every six pounds invested in the sector worldwide. Only the US and China outperformed us. This year’s Innovate Finance …