By Laura Fell, Head of Creative Operations, George P. Johnson UK Working with a client deeply committed to CSR and high sustainability standards, how do you approach a project like Cisco Live EMEA and continually raise the bar? As an experienced Graphics Producer coupled with a personal interest in living more sustainably, I realised I …
From standing out in cluttered markets to building brand trust, sports partnerships have largely shaken off the age-old stigma of logos on a jersey and more than ever, indulges in creating moments that matter. Here’s a brief run-down on how it tackles some of the biggest marketing challenges brands face today. 1. Brand Loyalty Is …
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