Tag: Experiential Marketing

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Insights Dec 10 2024

The Power of Fresh (NEW) Eyes: The Junior Strategist Advantage

Amy NicholsonExperience Strategist GPJ UK Stepping into strategy as a newcomer once meant mastering data and distilling insights, but the rules are changing. GPJ’s Amy Nicholson champions the transformative power of fresh perspectives, highlighting how curiosity, creativity, and Gen Z’s seamless connection to digital and physical worlds give junior strategists an edge. Here’s how being …

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Insights Sep 5 2024

Experience Intelligence: Insights and Trends

From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!

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People Aug 14 2024

MILESTONES IN OUR CSR JOURNEY

Introducing Sarah Jackson, GPJ America’s Sustainability Lead and the Launch of our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …

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People Feb 19 2024

Q&A with GPJ Ignite Graduates: Reflecting on Their First Three Months at GPJ UK

Do you remember your first office job? Welcome to an insightful Q&A session where we delve into the experiences of our three talented GPJ Ignite graduate programme employees at GPJ UK, Galit Fux, Canace Chen, and Hannah Milton, after their first three months with us. As they embark on their professional journey, we asked them …

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B2B Events Jul 24 2023

GPJ in The News

Stay up to date with insightful opinions, thoughts and stories shared by our experts and leaders at GPJ UK. All featured in the industry’s largest publications.

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People Apr 27 2023

The Art of Multidimensional Experience Design Across Cultures

Jorge charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.

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Insights Mar 30 2023

Experience Insights and Trends EMEA March 2023

In March’s edition of Experience Intelligence we explore the ways in which consumers are redefining where and how they navigate life’s complexities.

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Insights Feb 21 2023

Experience Insights and Trends EMEA February 2023

In February’s edition we explore the changing social, economic, and technological landscapes that are redefining how we work, play, dine, and build.

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Insights Feb 2 2023

The Future of Experiential: Part 2

In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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Insights Jan 31 2023

Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need

Our Managing Director, Jonathan McCallum, speaks with Little Black Book on different styles of leadership, clarity over transparency and and not looking at everything in a binary way.

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Insights Jan 30 2023

The Future of Experiential: Part 1

Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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Insights Dec 22 2022

Experience Insights and Trends EMEA December 2022

In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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Uncategorized Dec 20 2022

The metaverse as an events venue – are we ready?

Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …

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Insights Nov 23 2022

Why a Global Agency is Right, Right Now

Caroline Williams, Senior Vice President and Head of EMEA Agency Operations, sits down with LBB to discuss how flexibility and efficiency can still be achieved with a big global partner. Flexibility and efficiency seem to have become the buzz words of choice over the past two years. What’s more, these values have become synonymous with …

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