From standing out in cluttered markets to building brand trust, sports partnerships have largely shaken off the age-old stigma of logos on a jersey and more than ever, indulges in creating moments that matter. Here’s a brief run-down on how it tackles some of the biggest marketing challenges brands face today. 1. Brand Loyalty Is …
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Introducing Sarah Jackson, GPJ America’s Sustainability Lead and the Launch of our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
Do you remember your first office job? Welcome to an insightful Q&A session where we delve into the experiences of our three talented GPJ Ignite graduate programme employees at GPJ UK, Galit Fux, Canace Chen, and Hannah Milton, after their first three months with us. As they embark on their professional journey, we asked them …
Stay up to date with insightful opinions, thoughts and stories shared by our experts and leaders at GPJ UK. All featured in the industry’s largest publications.
Jorge charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.
In March’s edition of Experience Intelligence we explore the ways in which consumers are redefining where and how they navigate life’s complexities.
In February’s edition we explore the changing social, economic, and technological landscapes that are redefining how we work, play, dine, and build.
In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.
Our Managing Director, Jonathan McCallum, speaks with Little Black Book on different styles of leadership, clarity over transparency and and not looking at everything in a binary way.
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.
In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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