From standing out in cluttered markets to building brand trust, sports partnerships have largely shaken off the age-old stigma of logos on a jersey and more than ever, indulges in creating moments that matter. Here’s a brief run-down on how it tackles some of the biggest marketing challenges brands face today. 1. Brand Loyalty Is …
Edd HoodGPJ UK, Senior Director of Sports Activations The Rising Importance of Experiences It’s been well documented that the world craves experiences over material items now, something borne out of the pandemic, however what does is actually mean in the context of experiential marketing for GPJ and with sports in particular. The Strategic Nature of …
What a year it’s been for experience marketing! In 2024, the global GPJ team pulled out all the stops, delivering unforgettable experiences, pushing creative boundaries, winning awards, and making big ideas happen across the world. It’s been a whirlwind of innovation, collaboration, and a fair amount of coffee-fuelled brainstorming—but we wouldn’t have it any other …
Amy NicholsonExperience Strategist GPJ UK Stepping into strategy as a newcomer once meant mastering data and distilling insights, but the rules are changing. GPJ’s Amy Nicholson champions the transformative power of fresh perspectives, highlighting how curiosity, creativity, and Gen Z’s seamless connection to digital and physical worlds give junior strategists an edge. Here’s how being …
From registration & housing to contact centre support GPJ leverages the right data and tools to move attendees across the brand journey.
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Introducing Sarah Jackson, GPJ America’s Sustainability Lead and the Launch of our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Edd Hood, Senior Director Sports Activation, George P. Johnson UK Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? A large proportion of sport fans encounter challenges at games due to overwhelming sounds, crowds, noise and lights. Should brands and partners step up to the …
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s all …
Inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard.
Jorge charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.
In March’s edition of Experience Intelligence we explore the ways in which consumers are redefining where and how they navigate life’s complexities.
In February’s edition we explore the changing social, economic, and technological landscapes that are redefining how we work, play, dine, and build.
In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.
Our Managing Director, Jonathan McCallum, speaks with Little Black Book on different styles of leadership, clarity over transparency and and not looking at everything in a binary way.
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.
In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …
At GPJ, we rally around the core idea that everything is in service of the experience. This giving season we are following the theme of spreading joy. As we begin to surround ourselves with our loved ones and enjoy the season in a safe environment, we understand that for many people this is not a …
Caroline Williams, Senior Vice President and Head of EMEA Agency Operations, sits down with LBB to discuss how flexibility and efficiency can still be achieved with a big global partner. Flexibility and efficiency seem to have become the buzz words of choice over the past two years. What’s more, these values have become synonymous with …
As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional. Read up on this month’s insights on experiential trends and takeaways from the …
Traditional paradigms across art, work and culture continue to bend and shift in the face of evolved human expectations—and the increasing presence of technology. Click to gain this month’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
The relationship between physical and digital continues to morph, evolve and mature, providing audiences with more opportunities to personalise their own experiences. Click to gain monthly insights on experiential trends and takeaways from the GPJ Europe Strategy Team.
