Author: Claudia Harris

The Power of Fresh (NEW) Eyes: The Junior Strategist Advantage
Insights

The Power of Fresh (NEW) Eyes: The Junior Strategist Advantage

Amy NicholsonExperience Strategist GPJ UK Stepping into strategy as a newcomer once meant mastering data and distilling insights, but the rules are changing. GPJ’s Amy Nicholson champions the transformative power of fresh perspectives, highlighting how curiosity, creativity, and Gen Z’s seamless connection to digital and physical worlds give junior strategists an edge. Here’s how being …

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Actuating Experience
Insights

Actuating Experience

From registration & housing to contact centre support GPJ leverages the right data and tools to move attendees across the brand journey.

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MILESTONES IN OUR CSR JOURNEY
People

MILESTONES IN OUR CSR JOURNEY

Introducing Sarah Jackson, GPJ America’s Sustainability Lead and the Launch of our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …

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The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports
Sport

The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports

Edd Hood, Senior Director Sports Activation, George P. Johnson UK Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? A large proportion of sport fans encounter challenges at games due to overwhelming sounds, crowds, noise and lights. Should brands and partners step up to the …

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Designed for Results: 2024 Awards
Awards

Designed for Results: 2024 Awards

GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s all …

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The Future of Experiential: Part 2
Insights

The Future of Experiential: Part 2

In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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The Future of Experiential: Part 1
Insights

The Future of Experiential: Part 1

Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.

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Experience Insights and Trends EMEA December 2022
Insights

Experience Insights and Trends EMEA December 2022

In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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The metaverse as an events venue – are we ready?
Uncategorized

The metaverse as an events venue – are we ready?

Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …

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Spreading Joy this Festive Season
CSR

Spreading Joy this Festive Season

At GPJ, we rally around the core idea that everything is in service of the experience. This giving season we are following the theme of spreading joy. As we begin to surround ourselves with our loved ones and enjoy the season in a safe environment, we understand that for many people this is not a …

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Why a Global Agency is Right, Right Now
Insights

Why a Global Agency is Right, Right Now

Caroline Williams, Senior Vice President and Head of EMEA Agency Operations, sits down with LBB to discuss how flexibility and efficiency can still be achieved with a big global partner. Flexibility and efficiency seem to have become the buzz words of choice over the past two years. What’s more, these values have become synonymous with …

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Experience Insights and Trends EMEA November 2022
Uncategorized

Experience Insights and Trends EMEA November 2022

As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional.  Read up on this month’s insights on experiential trends and takeaways from the …

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Experience Insights and Trends EMEA October 2022
Insights

Experience Insights and Trends EMEA October 2022

Traditional paradigms across art, work and culture continue to bend and shift in the face of evolved human expectations—and the increasing presence of technology. Click to gain this month’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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Experience Insights and Trends EMEA September 2022
Insights

Experience Insights and Trends EMEA September 2022

The relationship between physical and digital continues to morph, evolve and mature, providing audiences with more opportunities to personalise their own experiences. Click to gain monthly insights on experiential trends and takeaways from the GPJ Europe Strategy Team.

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