Driving the Industry Forward

5 Minutes. 5 Questions

Alan Perks – Creative Director How do you approach a new client’s event from a creative perspective? What new challenges has the boom in hybrid events created for you? If you weren’t a creative director what would you be doing? How is the creative process for events different from creating for traditional media? What strong … Continued

Giving to those in need, near and far, for the Festive Season.  As our world becomes more global and interconnected, we need to become closer to our local communities across the world.  This year, our office chose nonprofit organisations to give to, some that are close to us in London and also across the globe … Continued

We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to … Continued

By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle … Continued

READY UP As of this writing, we are heading into 18 months under COVID-19 conditions. With so many people keeping at home through waves of lockdowns, it’s no surprise that gaming is still on the rise as quarantines have created new fans. There have been multiple, well-documented success stories in the industry.  Animal Crossing: New … Continued

Rachel Russell, who is a Client Partner and heads up the Sustainability task-force at GPJ, has been announced as a judge for the Sustainable Event Awards. The Awards will celebrate sustainable achievements from within the industry and has three main categories: events, suppliers and venues. To ensure the awards are as sustainable as possible the … Continued

THE GOOD NEW IS GETTING ONLINE IS NOT NEW TO YOUR AUDIENCE!   The first hurdle is out of the way! But how do you translate the connected and human experience found in live events to your online channels? Below are some tips and tricks we’ve learnt along the way at GPJ over the past … Continued

Chris Doggart, Head of Client Success EMEA at George P. Johnson, knows that after a successful pitch, there’s often a bit of a crash on both sides. Here are his tips for making sure you hit the ground running and keep up momentum. There’s nothing quite like the euphoria that comes with getting good news … Continued

As we settle into 2020, it is more challenging than ever to grasp and hold the attention of your everyday consumer. With initialisms like IRL – In Real Life (essentially ‘not on the internet’ ) becoming common vernacular, brands are looking for smarter, more hands on ways to connect with and engage their audiences. In … Continued

Zara Kerwood, Creative Technologist here at GPJ, has been invited to judge this year’s Campaign Tech Awards. The awards celebrate the marketing, advertising and media industries’ groundbreaking work driven by technology and recognise the fruits of innovation that comes from collaboration between marketing and advertising professionals and the tech community. Online judging has kicks off … Continued

Creatives explore, challenge and take risks. Technologists analyze, problem solve and deliver. Great. But is it possible to build exciting viable tech solutions and remain creative? While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and … Continued

Experience marketing agency boosts team with three new Executive Producers   George P. Johnson (GPJ), the leading global experience marketing agency, today announces the appointment of Lucie Fox to the role of Executive Producer. The agency’s Integrated Production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling … Continued

Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in mobile.  That’s because mobile technology is not just becoming more advanced, it has also become an increasingly integral part of consumers’ lives. Mobile is a habit creator, often seamlessly facilitating new interactions in ways … Continued

London Southbank-based experience marketing agency George P. Johnson (GPJ), has opened its doors to local pupils from Walworth Academy for a morning of interactive sessions, as part of Discover! Creative Careers. Taking place nationwide 18-22 November 2019, Discover! Creative Careers Week is part of the Creative Careers Programme (CCP), that aims to diversify and increase the … Continued

Faced with rapidly changing value propositions, automakers need to quickly and clearly explain the value of in-car tech. Disruption has come to the motor industry, presenting brands with numerous challenges that have been well documented in the media. From hybrids and electric vehicles to ride-sharing, self-driving and autonomous technology, the landscape is constantly evolving. This … Continued

The Top 100 celebrates the best run independent agencies in 2019. Powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marketing communication firms. GPJ earned its number 5 spot in this esteemed group through showing consistent growth over the last two financial years which has … Continued

Given the recent announcement that London has now officially overtaken New York “to steal the global fintech investment crown”, it’s worth exploring the city’s position as a world-leader in innovation, and the role this has played in the rise of FinTech. With leading financial services event SIBOS having just taken place in London for the … Continued

Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?   In a world where mis-information and fake news exists, people want authentic interactions with brands, interactions that resonate and help build both personal and community relationships. Live events deliver this. Creating a genuine human connection means focusing … Continued

What we think about ourselves, specifically the quality and content of our thoughts, has a massive impact on our lives, whether that be personal relationships or career goals. You might not realise it, but even simpler words can play a consequential role in the decisions we make.   The word ‘should’ can act as a … Continued