At Mobile World Congress 2018, tech giants IBM are revealing their human side and showing that – with the aid of mobile technology and devices – the company is already delivering a positive impact on the real world. Working with Experience Marketing Agency George P. Johnson, IBM created an experience that informed this year’s MWC …
George P Johnson, the global experience marketing agency, has built its office space around three pillars: creativity, community and collaboration. The agency moved to the SE1 location earlier this year after 10 years in Kingston. Jason Megson, managing director at GPJ, said: “We have open, working spaces which foster a spirit of collaboration, and then …
Global experience marketing agency George P. Johnson (GPJ) has relocated its UK office this week, a move that will embed the agency in the ever-growing creative hub that is London’s South Bank. GPJ approached the design of their new space around the guiding principles of creativity, collaboration and community, producing a collection of diverse environments …
George P. Johnson’s sponsorship sales lead, UK Claudia Harris spoke to Exhibition News on keeping the sales story simple. You can read the original piece on Exhibition News – click here In the digital age, exhibitions are still as popular today as ever. They remain an integral part of the overall vision at large events, …
Junior Marketing Strategist, Caitlin Kobrak wrote an article for George P. Johnson UK on using Snapchat Spectacles for live experiences. Snapchat has successfully pioneered temporary social sharing. Allowing advertisers, brands, social media influencers, and everyday users to share specific stories for just 24 hours, directly to an engaged audience who’ve actively chosen to see it. …
Digital Project Manager, Zara Kerwood wrote an article for George P. Johnson UK on using AI for experiences. You can read the original piece here Here’s George. He works for for the George P. Johnson (GPJ) digital team – our latest recruit. And he’s just started his journey into the world of AI. George recently …
George P. Johnson’s Chief Strategy Officer, UK Jonathan McCallum spoke to Creative Breif about the importance of believing in big ideas, not the technology. You can read the original piece on Creative Brief – click here As a teenager, film director James Cameron had the seed of an idea – a big idea. He made …
Creative Brief interviewed George P. Johnson’s Managing Director, UK Jason Megson as part of their Creative Industry Leaders series. You can read the original interview on Creative Brief – click here Creativebrief: As Managing Director of George P. Johnson, what’s your primary focus, and your day-to-day work? Jason Megson: I think it’s about creating an …
George P. Johnson (GPJ) offers VR marketing consultancy for brands visiting The VR Show, London, 20th – 22nd April. GPJ, the world’s leading experience marketing agency, will be offering delegates specialist consultancy into the world of marketing through VR and helping brands embrace VR technology as a very real marketing tool. In addition to the …
Global experience marketing agency George P. Johnson (GPJ) has made two further appointments in as many months, strengthening its European talent pool with new roles in creative and client services. George Bear joins GPJ following 10 years’ creative resource experience gained at a multitude of shops across the wider agency spectrum, including FCB Inferno, JWT …
Global experience marketing agency George P. Johnson (GPJ) has appointed John Farquhar-Smith, as their new Executive Producer. Farquhar-Smith has joined GPJ following 25 years’ experience creating large, complex, multiple stake-holder events, often in challenging environments. His early career was spent working in theatre where he designed and supervised production on international shows and festivals including …
Global experience marketing agency George P. Johnson (GPJ) has opened its new Norway office within the Telenor Arena in Oslo, Norway. The agency’s impressive new business performance to date and growing team has demanded larger premises. As of last weekend, GPJ are proud to call the Telenor Arena its new Norwegian home. Telenor Arena is …
Ahead of Cisco Live 2017, George P. Johnson (GPJ) has created the first ever animated Welcome film for the event, to remind confirmed and potential delegates about the groundbreaking industry content that awaits them in Berlin, 20-24th February 2017. GPJ’s Welcome film is an inspirational call-to-arms for Cisco-loyal customers to register for Cisco Live Berlin …
Leading global provider of Experience Marketing solutions, George P. Johnson opens the doors to a new office in Norway this week. The office in Oslo will be home to a team of experience marketing experts led by newly appointed Country Lead, Christian Stenseng and will initially support the delivery of experiences and events for global …
BtoB Magazine takes a look at the Digital Playbook and interviews GPJ’s David Rich, CEIR’s Nancy Drapeau and Thermo Fisher Scientific’s Lynda Thomas for ideas on how to activate against the findings. View Article
For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world – here’s a press release with some details on what that means for us and our clients. View Article
Marketing industry veteran Jude Braunstein joined us as Executive Director, Client Services, based in our New York City office. View Article
The global experiential industry’s first ever rich content application is available for free, right now. Developed by GPJ and our partners JUXT and Event Marketer magazine. View Article
We’re proud and excited to announce a strategic partnership agreement with Mill Publicitá, one of Latin America’s premier event marketing shops. View Article
Together with sports performance brand Under Armour and Event Marketer & Event Design magazines, we are looking for the marketing industry’s future brand designers and thinkers to participate in a first-of-its-kind national competition – The Brand X Experience Design Competition. Here’s the official release and a link to the online hub on Facebook: www.facebook.com/brandxchallenge View …
Cisco’s Global Sales Experience proves that, as in all things, emotional engagement is a key part of the brand relationship, whether that happens online, on devices or face-to-face (in the case of GSX, all three). View Article
View Article Together with the Ad Club, we’re doing a special CMO Breakfast event with IBM’s John Kennedy, VP Corporate Marketing at IBM, next month at Bloomberg’s HQ in New York City. It’s going to be a highly interactive event exploring how IBM is adapting to today’s marketing landscape, the changing nature of the CMO …
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