Experience
Insights

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Promo Magazine’s closely watched annual ranking puts GPJ out ahead in the experiential category. View Article

Some guidance for brands from GPJ’s VP, Digital Experience Kenny Lauer on the power of “second screen” interactivity and social media at this Olympics and those to come. Some great tips on how to deploy this technology across any kind of experiential. View Article

GPJ has teamed up with PS Communication to form an experiential powerhouse in the Nordic region. View Article

This Advertising Age article highlights how GPJ is helping client Chrysler Group, including FIAT and Ram Trucks brands, use experiential ride-and-drive programs to create social media buzz and drive traffic to the dealer network. View Article

View Article John Trinanes, SVP Creative for George P. Johnson, chats with Event Design Magazine on the future of creativity in marketing.

GPJ is helping one of world’s most fascinating brands engage customers across Australia. View Article

The world’s #1 ranked experience marketing agency, George P. Johnson (GPJ), today announced the appointment of creative industry veteran Natalie Hansen to Executive Creative Director, based in the agency’s San Francisco office. View Article

Advertising Age’s Annual Agency Report ranks GPJ the top agency in its class for the third consecutive year. View Article

Register today for a unique event (Thursday May 24th in Boston, MA) where CMOs from Bausch + Lomb, Liberty Mutual Insurance, Boston Red Sox and Life is Good Share insights into how they are engaging their customers to drive better marketing results. View Article

GPJ’s David Rich, SVP, Strategy + Planning, discusses the power of branded events and experiences in Forbes’ CMO Network. View Article

Two GPJ clients took home Ex Awards – the industry’s highest honor: FIAT for Best Pop-Up Store/Retail and Cisco for Best Digital + Live experience. They were selected from hundreds of submissions from across the globe for both their core idea and execution. View Article

View Article Global experience marketing agency George P. Johnson today announced a strategic partnership agreement with Action Impact, (http://www.actionimpact.com/) the leading brand experience agency in the Middle East. Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, while GPJ will support Action Impact regional …

Public voting is now open on Boston.com for our inaugural brand experience design competition – I’ve Got Game – featuring the UK’s Liverpool Soccer Club! Check out some of the great ideas from New England’s best design students and vote for your favorite! View Article

Marketers are constantly looking for new and creative ways to engage and establish an emotional connection with consumers. At the same time, they face added pressure to demonstrate a tangible return on marketing investments in an increasingly complex, information-overloaded environment; one where it has become increasingly harder to connect with consumers in an engaging and …

IBM’s Larry Cook and GPJ’s Kenny Lauer on how physical and digital experiences blend to drive customer engagement. View Article

GPJ’s Kurt Miller offers ways that brands can leverage content and a more social brand experience to drive results. View Article

GPJ’s David Rich: “For 100 years, event and experience marketing campaigns have consistently cut through the clutter of marketing precisely because the premise behind these campaigns has been that serving the audience with useful information or inspiring them with an irresistible experience must take priority over the brand message.” View Article

Bolstered by digital, live experiences are activating brands like never before. View Article

View Article GPJ Executive Director of Digital Experiences speaking on “The Rise of Co-Created Storyworld Communities” at SXSWi.

Event Marketer gives a nod to two of the world’s most progressive brand marketing teams, who focus on creating intimate, event-based brand experiences (this time through auto shows). View Article

Experiential industry veteran joins #1 ranked experience marketing industry. View Article

View Article GPJ is helping Motorola launch new products at CES 2012 with this amazing stunning brand experience.

GPJ’s Strategy + Planning lead in Forbes on “synching presence to (purchase) inspiration.” View Article