Experience
Insights

BtoB Magazine takes a look at the Digital Playbook and interviews GPJ’s David Rich, CEIR’s Nancy Drapeau and Thermo Fisher Scientific’s Lynda Thomas for ideas on how to activate against the findings. View Article

For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world – here’s a press release with some details on what that means for us and our clients. View Article

Marketing industry veteran Jude Braunstein joined us as Executive Director, Client Services, based in our New York City office. View Article

The global experiential industry’s first ever rich content application is available for free, right now. Developed by GPJ and our partners JUXT and Event Marketer magazine. View Article

We’re proud and excited to announce a strategic partnership agreement with Mill Publicitá, one of Latin America’s premier event marketing shops. View Article

Together with sports performance brand Under Armour and Event Marketer & Event Design magazines, we are looking for the marketing industry’s future brand designers and thinkers to participate in a first-of-its-kind national competition – The Brand X Experience Design Competition. Here’s the official release and a link to the online hub on Facebook: www.facebook.com/brandxchallenge View …

Cisco’s Global Sales Experience proves that, as in all things, emotional engagement is a key part of the brand relationship, whether that happens online, on devices or face-to-face (in the case of GSX, all three). View Article

View Article Together with the Ad Club, we’re doing a special CMO Breakfast event with IBM’s John Kennedy, VP Corporate Marketing at IBM, next month at Bloomberg’s HQ in New York City. It’s going to be a highly interactive event exploring how IBM is adapting to today’s marketing landscape, the changing nature of the CMO …

The New York Times looks at how GPJ incorporates scent into a new high concept branded environment at the NAIAS. View Article

USA Today takes a look at Nissan’s special new immersive environment we created for the brand, debuting at the North American International Auto Show. View Article

GPJ’s Kenny Lauer, VP of Digital Experience, speaks with Yahoo!’s Advertising Blog about exciting technology to watch out for at CES. View Article

GPJ today announced the appointment of creative veteran Jorge Narvaez-Arango as Vice- President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs. View Article

View Article GPJ’s Kurt Miller kicks off Huffington Post’s tech coverage of the upcoming Consumer Electronics Show with some guidance for brands and consumers alike.

Australia’s B&T Magazine on the ‘experiential explosion’: “Experiential is core consumer behaviour, says Grant Higgins, senior creative director at George P Johnson. “People want to be with other people, share and talk face-to-face. And digital has only served to grow the events and experiential industry.” View Article

Learn how Liberty Mutual Insurance transformed itself into a strategic event & engagement marketing brand. View Article

GPJ’s Richard Toscano sat down with the folks at Special Events Magazine to talk about the radical convergence of better content, technology and the “unconference” event model that is shaking up traditional B2B event marketing. View Article

Our unique collaboration with the American Marketing Association produced a CMO panel event earlier this year focusing on how brands can be truly engaging, and how to turn that into better business results. CMOs from Liberty Mutual, Bausch + Lomb, Boston Red Sox and Life is Good participated, GPJ’s Strategy + Planning lead David Rich …

Cisco Systems awarded GPJ its prestigious Innovation Award for design and activation of the brand’s experiential activities worldwide. View Article