George P. Johnson (GPJ) offers VR marketing consultancy for brands visiting The VR Show, London, 20th – 22nd April. GPJ, the world’s leading experience marketing agency, will be offering delegates specialist consultancy into the world of marketing through VR and helping brands embrace VR technology as a very real marketing tool. In addition to the …
Global experience marketing agency George P. Johnson (GPJ) has made two further appointments in as many months, strengthening its European talent pool with new roles in creative and client services. George Bear joins GPJ following 10 years’ creative resource experience gained at a multitude of shops across the wider agency spectrum, including FCB Inferno, JWT …
Global experience marketing agency George P. Johnson (GPJ) has appointed John Farquhar-Smith, as their new Executive Producer. Farquhar-Smith has joined GPJ following 25 years’ experience creating large, complex, multiple stake-holder events, often in challenging environments. His early career was spent working in theatre where he designed and supervised production on international shows and festivals including …
Global experience marketing agency George P. Johnson (GPJ) has opened its new Norway office within the Telenor Arena in Oslo, Norway. The agency’s impressive new business performance to date and growing team has demanded larger premises. As of last weekend, GPJ are proud to call the Telenor Arena its new Norwegian home. Telenor Arena is …
Ahead of Cisco Live 2017, George P. Johnson (GPJ) has created the first ever animated Welcome film for the event, to remind confirmed and potential delegates about the groundbreaking industry content that awaits them in Berlin, 20-24th February 2017. GPJ’s Welcome film is an inspirational call-to-arms for Cisco-loyal customers to register for Cisco Live Berlin …
Leading global provider of Experience Marketing solutions, George P. Johnson opens the doors to a new office in Norway this week. The office in Oslo will be home to a team of experience marketing experts led by newly appointed Country Lead, Christian Stenseng and will initially support the delivery of experiences and events for global …
BtoB Magazine takes a look at the Digital Playbook and interviews GPJ’s David Rich, CEIR’s Nancy Drapeau and Thermo Fisher Scientific’s Lynda Thomas for ideas on how to activate against the findings. View Article
For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world – here’s a press release with some details on what that means for us and our clients. View Article
Marketing industry veteran Jude Braunstein joined us as Executive Director, Client Services, based in our New York City office. View Article
The global experiential industry’s first ever rich content application is available for free, right now. Developed by GPJ and our partners JUXT and Event Marketer magazine. View Article
We’re proud and excited to announce a strategic partnership agreement with Mill Publicitá, one of Latin America’s premier event marketing shops. View Article
Together with sports performance brand Under Armour and Event Marketer & Event Design magazines, we are looking for the marketing industry’s future brand designers and thinkers to participate in a first-of-its-kind national competition – The Brand X Experience Design Competition. Here’s the official release and a link to the online hub on Facebook: www.facebook.com/brandxchallenge View …
Cisco’s Global Sales Experience proves that, as in all things, emotional engagement is a key part of the brand relationship, whether that happens online, on devices or face-to-face (in the case of GSX, all three). View Article
View Article Together with the Ad Club, we’re doing a special CMO Breakfast event with IBM’s John Kennedy, VP Corporate Marketing at IBM, next month at Bloomberg’s HQ in New York City. It’s going to be a highly interactive event exploring how IBM is adapting to today’s marketing landscape, the changing nature of the CMO …
The New York Times looks at how GPJ incorporates scent into a new high concept branded environment at the NAIAS. View Article
USA Today takes a look at Nissan’s special new immersive environment we created for the brand, debuting at the North American International Auto Show. View Article
GPJ’s Kenny Lauer, VP of Digital Experience, speaks with Yahoo!’s Advertising Blog about exciting technology to watch out for at CES. View Article
GPJ today announced the appointment of creative veteran Jorge Narvaez-Arango as Vice- President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs. View Article
View Article GPJ’s Kurt Miller kicks off Huffington Post’s tech coverage of the upcoming Consumer Electronics Show with some guidance for brands and consumers alike.
Australia’s B&T Magazine on the ‘experiential explosion’: “Experiential is core consumer behaviour, says Grant Higgins, senior creative director at George P Johnson. “People want to be with other people, share and talk face-to-face. And digital has only served to grow the events and experiential industry.” View Article
Learn how Liberty Mutual Insurance transformed itself into a strategic event & engagement marketing brand. View Article
GPJ’s Richard Toscano sat down with the folks at Special Events Magazine to talk about the radical convergence of better content, technology and the “unconference” event model that is shaking up traditional B2B event marketing. View Article
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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